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The International School of Business & Media (ISBM) at Kolkata is a leading institute that provides a number of course in the fields of business administration, mass communication, advertising, public relation, event management, Digital film making and many others. The percentage required in 10+2 from a recognized board comprising of West Bengal Higher Secondary, CBSE, ISC or approved Diploma is 50% to get through for the BBA programme. The integrated BBA + MBA program is fully based on the 10+2 exams and the candidate needs to secure 60% marks in these examinations. For BA in journalism and mass comm, the applicants should have passed higher secondary in any stream, in any group but they should have secured minimum 50% marks. ISBM accepts scores from entrance tests like WBJEE, JEE Mains, CAT, MAT, ATMA,XAT and other tests depending on the course the candidate is seeking an admission in. The BA in Digital Film Making and VFX clear base have 50 percent eligibility criteria in 10+2 exams regardless of the stream the applicant has completed.
ISBM has over 15 undergraduate and postgraduate programs In total the university offers undergraduate programs in business and management sciences, postgraduate programs in business and management sciences, advanced diploma in supply chain management, diploma in business management, diploma in supply chain management, and diploma in information technology. For the session 2024, the MAT exam has been scheduled for February 4, CAT exam date is still awaited, WBJEE for April 30, 2024, ATMA exam will be conducted from February 25 to March 1, 2024, XAT will be held on January 8, 2024 whereas NPAT exam date will be from October 1, 2023 to December 31, Regarding its admission process, the ISBM allows the direct application or registration for particular entrance exam based on the program of the applicant. The candidates who have made it to the shortlist need to take a group discussion and personal interview at the ISBM. Out of them, the most deserving candidates will be offered the final call for joining the institute based on the merit, examination results, previous academic performance and experience in the interview. ISBM also deems achievements in national/international levels in sports, arts or public service as other admission requirements in competitive courses. The admitted students can secure their place by paying fees for their tuition.
| Stage | Description | Expected Timeline (2024) |
|---|---|---|
| Application Announcement | Official announcement regarding application process and eligibility criteria. | Likely September - October 2023 |
| Application Start Date | Online application portal opens for PGDM program. | Likely November - December 2023 |
| Application Deadline | Last date to submit online applications and required documents. | Likely March - April 2024 |
| Selection Process | Shortlisting of candidates based on CAT/XAT scores, work experience (if required), and other criteria. | Likely April - May 2024 |
| Criteria | Description | Weightage (Estimated) |
|---|---|---|
| Entrance Exam Score (CAT/XAT/ISB&M Test) | Score obtained in the Common Admission Test (CAT), Xavier Aptitude Test (XAT), or ISB&M's own competency test. | 25% |
| Academic Performance | Marks obtained in Bachelor's degree (aggregate or specific subjects depending on program). | 25% |
| Work Experience (if required) | Relevant work experience can strengthen your application. | 10% |
| Group Discussion (GD) | Assesses communication, teamwork, and problem-solving skills. | 20% |
| Personal Interview (PI) | Evaluates motivation, leadership potential, and suitability for the program. | 20% |
1. Check out the site isbm.ac.in scroll down to Admissions tab and then click on PGDM Admissions
2. Go to the link apply online and then complete the online application by submitting your personal, academic background, and experience.
3. Documents that need to be uploaded include a photo, signature, transcripts, experience letters
4. Use the internet to pay application fees
5. Download and print final submitted form and any other documents that might be needed.
6. But, it is essential to note the ISB&M admission office address and mail the printed application form and documents before the deadline.
