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The Advanced Diploma in Advertising Management is a 1-year full time diploma level course and it deals with the advertising and marketing. There are several topics students explore in Advertising, including creativity, copywriting, media planning, business development, new media, consumer behavior, and campaign evaluation. The intense course offering will enable the students to gain both the academic and the hands on experience necessary to excel in advertising agencies, media firms and other marketing companies.
The Advanced Diploma program admissible to candidates who’s suitability is determined by previous performance in school. Some of the acceptance tests include Common Admission Test (CAT), Xavier’s Admission Test (XAT), Xavier Institute of Management and Entrepreneurship Common Admission Test (CMAT) while for Engineering entrance tests such as National Institute of Fashion Technology (NIFT) and National Institute of Design (NID). Marketing or advertising work experience experience also comes in handy during admission particularly to the marketing department.
| Event | Details |
|---|---|
| Full Form | ADAM (Advanced Diploma in Advertising Management) |
| Duration | 1-2 years |
| Course Level | Advanced Diploma |
| Eligibility | Graduation (in relevant field), Marketing, Advertising |
| Top Colleges | XIC (Xavier Institute of Communications), MICA (Mudra Institute of Communications, Ahmedabad), IIMC (Indian Institute of Mass Communication) |
1. Any 10+2 pass in any stream and with not less than 50% marks from any reputed board.
2. Those who have passed their degree course in any discipline can also apply for this course also.
3. This is a course that is open to anyone of any age, they can apply without any restrictions. The applicants apply from the freshers level up to working professionals.
4. Clear, persuasive communication skills and good writing are most desirable for making advertising appeals.
5. It’s helpful to have a certain level of marketing knowledge to be able to comprehend the adverting tactics.
6. Out-of-the-box thinking and a good amount of logic are beneficial in the field for one to thrive in it.
| Specialization | Average Salary |
|---|---|
| Creative Direction | ₹500,000 - ₹1,000,000 |
| Account Management | ₹300,000 - ₹600,000 |
| Media Planning | ₹250,000 - ₹500,000 |
| Digital Marketing | ₹200,000 - ₹400,000 |
| Copywriting | ₹200,000 - ₹400,000 |
| Art Direction | ₹300,000 - ₹600,000 |
| Marketing Research | ₹250,000 - ₹500,000 |
| Public Relations | ₹200,000 - ₹400,000 |
| Event Management | ₹250,000 - ₹500,000 |
