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Journalism and mass communication is an Under Graduate Programme offered under the Bachelor of Arts (BA) which is a course that takes 3 years to complete. This course involves both the theoretical aspect as well as the practical part of the Journalism, television, newspapers, magazines, the internet, advertising, PR, etc. The following are some of the major subjects taught in media colleges; Media laws and ethics, Communication theory, Mass media, Reporting and editing, Photo Journalism, Web Journalism, Advertising principles, PR and corporate communication, etc In addition to theory as taught in the classroom, the media colleges also offer practical sessions though workshops, labs, internships, industrial visits, media projects and research assignments.
The commonly accepted entrance exams for admission to BA (Journalism and Mass Communication) are: CAT, MAT, XAT, CMAT, ATMA, AMIE, & state level. It is also important that many colleges look at examinations such as UGAT, UPSEE, MUST, DU JAT and 12th standard final examination of U.P and other states, while admitting candidates in this very program. Clearing one or more of these entrance tests, qualifying the respective cut-off’s and merit criteria make a candidate entitled to apply for programme. However, other colleges and universities too have their own tests for admission in the institutions they are affiliated with.
| Feature | Details |
|---|---|
| Full Form | Bachelor of Arts (Journalism and Mass Communication) |
| Duration | Typically 3 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 with English as a compulsory subject (minimum percentage varies) |
| Top Colleges | Delhi University, Jamia Millia Islamia, Symbiosis Institute of Media and Communication, Xavier Institute of Communications, Indian Institute of Mass Communication |
| Entrance Exam | Varies by college, common ones include DUET, JMI Entrance Exam, Symbiosis Entrance Test, XIMC Entrance Exam, IIMC Entrance Exam |
1. A candidate should have passed the 10+2 examination or its equivalent from a recognized board of education with not less than 50% marks (45% in case of SC/ST/Physically Challanged candidates)
2. For some colleges – IPU CET/CUET/Other state level exam the candidates need to qualify
3. Speaking, reading, writing, etc., in English for students who have finished their schooling in non- English medium.
4. Here, one has to perform in interviews for some institutes.
5. Some institutes may require certain amount of work experience in media.
| Subject | Important Topics |
|---|---|
| Introduction to Journalism | Journalism concepts, history, ethics, types of journalism |
| Mass Communication | Media types, media effects, media research, media theories |
| News Writing and Editing | News writing techniques, editing principles, news reporting |
| Broadcasting and Anchoring | Radio and TV broadcasting, anchoring techniques, broadcasting ethics |
| Media Ethics and Laws | Media ethics, media laws, censorship, media accountability |
| Public Relations | PR concepts, PR techniques, crisis management, corporate communication |
| Investigative Journalism | Investigative techniques, research methods, data analysis |
| Digital Journalism | Online journalism, social media, blogging, digital media ethics |
| Advertising and Brand Management | Advertising principles, brand management, advertising strategies |
| Film Studies and Production | Film history, film production, film criticism, film appreciation |
| Media Research and Analysis | Research methods, data analysis, media trends, media audience |
| Media and Society | Media's impact on society, media and culture, media and politics |
| International Journalism | Global journalism, international media systems, global media trends |
| Media Management and Entrepreneurship | Media management, entrepreneurship, media marketing, media finance |
| Specialization | Description |
|---|---|
| Print Journalism | Focuses on the production of news and feature stories for print media, such as newspapers and magazines. |
| Broadcast Journalism | Focuses on the production of news and feature stories for broadcast media, such as television and radio. |
| Digital Journalism | Focuses on the production of news and feature stories for digital media, such as websites and social media. |
| Advertising | Focuses on the principles and practices of advertising, including target audience research, message development, and media planning. |
| Public Relations | Focuses on the principles and practices of public relations, including media relations, crisis communication, and reputation management. |
| Film Journalism | Focuses on the production of news and feature stories about film, television, and other visual media. |
| Sports Journalism | Focuses on the production of news and feature stories about sports. |
| Business Journalism | Focuses on the production of news and feature stories about business and finance. |
| International Journalism | Focuses on the production of news and feature stories about international affairs. |
| Data Journalism | Focuses on the use of data to produce news and feature stories. |
| Investigative Journalism | Focuses on the use of investigative techniques to uncover and report on wrongdoing. |
| Documenting Journalism | Focuses on the use of documentary techniques to produce news and feature stories. |
| Photo Journalism | Focuses on the use of photography to produce news and feature stories. |
| Multimedia Journalism | Focuses on the use of a variety of media, such as text, photography, video, and audio, to produce news and feature stories. |
| Specialization | Average Salary |
|---|---|
| News | 42,000 LPA |
| Media Production | 51,000 LPA |
| Public Relations | 62,000 LPA |
| Advertising | 58,000 LPA |
| Marketing | 53,000 LPA |
| Communication Studies | 48,000 LPA |
| Media Law | 61,000 LPA |
