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The Bachelor of Arts (BA) Mass Communication is an undergraduate course that deals with various mediums of mass media such as Print, Television , Radio, New Media and Social Media etc. The Course extends for three years and is a full time program that provides understanding of different media theories and practices Public Relations, Advertising, Journalism, and any one of the specializations. In general, the subject matter comprises first year foundational courses dealing with theories of communication and principles of writing. Second & third year offers course like media laws & ethics, development communication, advertising principles, PR campaigns, photo journalism and internships so as to Familiarise the students with the industry.
The entrance exams that are acceptable for admission to BA (Mass Communication) across various colleges include NPAT by Pearson, CUCET, IPU CET, BHU UET, DU JAT. Only a handful of institutes, such as IIMC and MICA, also have their tests. The basic admission criteria is clearing class 12th in any stream with pass percentage of 50% marks. English proficiency is crucial since the program contains strong elements of both writing and oral report. Those who have worked in media before are preferred.
| Highlights | Details |
|---|---|
| Full Form | Bachelor of Arts in Mass Communication |
| Duration | 3 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 with minimum 50% marks, English as a compulsory subject |
| Top Colleges | Delhi University, Mumbai University, Bangalore University, Christ University, Symbiosis International University, Amity University, Guru Jambheshwar University |
1. It is mandatory to be a pass in the 10+2 examination or its equivalent or any other recognized Board with not less than 50% marks.
2. Pass in any Bachelors degree examinations from any University recognized by U.G.C. (For lateral entry to 2nd year of the course)
3. No age limit
4. English should be one of the subjects at +2 level, that is 10+2.
| Subject | Important Topics |
|---|---|
| Introduction to Mass Communication | History of Mass Media, Types of Media, Media Convergence |
| Print Media Journalism | News Writing & Editing, Feature Writing, Sub-Editing |
| Broadcast Journalism | Television Production, Radio Production, Scriptwriting |
| Electronic Media & Web Journalism | Social Media Journalism, Online Content Creation, Multimedia Storytelling |
| Public Relations | Public Relations Strategies, Media Relations, Crisis Communication |
| Advertising | Advertising Principles, Creative Development, Media Planning |
| Mass Communication Law & Ethics | Media Laws & Regulations, Press Freedom, Ethical Dilemmas |
| Development Communication | Communication for Social Change, Development Issues & Media |
| Gender & Media Studies | Gender Representation in Media, Gender Issues & Portrayal |
| Media Research Methods | Quantitative & Qualitative Research Methods, Data Analysis for Media |
| Job Title | Average Salary |
|---|---|
| Journalist | 53,170 LPA |
| Public Relations Specialist | 62,810 LPA |
| Advertising Specialist | 58,180 LPA |
| Social Media Specialist | 51,160 LPA |
| Marketing Specialist | 60,490 LPA |
| Communication Specialist | 61,420 LPA |
| Media Law Specialist | 61,340 LPA |
