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The Bachelor of Arts (BA) in Media Studies is an undergraduate degree that covers different areas of media and communication. It offers basic training in media theory, media technology, media writing, media production, and media research. The course is designed to equip students with the necessary knowledge and abilities in mass communication for practice in the journalism, advertising, public relations, publishing and other related sectors. The duration of the BA (Media Studies) is usually 3 years, split into 6 semesters.
The following entrance tests are accepted for admission to B.A.(Media Studies) program; SAT, ACT, TOEFL/IELTS for the international students. Some universities also require the candidate to sit for school exams or national level tests for admissions. In addition to academic accomplishment, the universities may also consider other factors including co-curricular activities and scores obtained in the university entrance examinations held while admitting the candidate.
| Event | Details |
|---|---|
| - Full Form | BA (Media Studies) |
| - Duration | 3 years |
| - Course Level | Undergraduate |
| - Eligibility | 10+2 in any stream |
| - Top Colleges | University of Delhi, Jawaharlal Nehru University |
| - Entrance Exam | Entrance exams like DU Entrance Exam, JNU Entrance Exam |
1. 10+2 pass in any stream (Science, Commerce, Arts) from a recognized education board with at least 50% marks.
2. For students belonging to the reserved category, the minimum marks deemed necessary for passing the exam are 45%.
3. Some documents like IELTS/TOEFL may be needed for students who have not studied in English medium schools.
4. Good set of creative works that clearly illustrate writing ability, ability to edit audio and video, to take pictures etc.
5. It may be desirable for some institutes to require work experience in media production positions.
6. Clearing institution entrance tests in general intelligence, media studies, communication skills may also be conducted Admission interviews may also be conducted.
| Subject | Topics |
|---|---|
| Media Theory | Media and society, Media effects, Media culture, Media representation |
| Media History | History of print media, History of electronic media, History of digital media |
| Media Production | Writing for media, Reporting, Editing, Camera operation, Sound production |
| Media Criticism | Analyzing media texts, Media analysis, Media critique, Media literacy |
| Research Methods | Research design, Data collection, Data analysis, Research ethics |
| Journalism | News writing, Editing, Reporting, Broadcast journalism, Online journalism |
| Advertising and Public Relations | Advertising principles, Advertising campaigns, Public relations, Event management |
| Broadcasting and Digital Media | Radio production, Television production, Digital media production, Online media platforms |
| Media and Culture | Media and identity, Media and gender, Media and race, Media and class |
| Media Ethics and Law | Media ethics, Media law, Media regulation, Media policy |
