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Public Relations is a field of study offered at the undergraduate level and the standard time taken to complete the course is 3 years and it results to the award of Bachelor of Arts in Public Relations (BA). This program enables one to learn public relations, communication, media relations, and events, manage reputation, and brands. Customer relations management is one of the subjects through which students are equipped with conceptual knowledge as well as skills needed to cultivate, sustain and control, an organization’s ‘stakeholder map’ which includes customers, employees, investors, media and the public. Some of the typical courses generally taken usually are Principles of Public Relations, Media Relations, Crisis Communication, Communications Research and Analysis, Campaign Planning and Management among others.
Some of the major entrance exams accepted for admission into the BA (Public Relations) program are: XAT, MAT, CAT, CMAT, ATMA, CET and several other state level tests, DUET, SET, SLAT, etc Several colleges and Universities also consider the performance of the candidate in the last qualifying examination. Good communications skills and personality are also also some of the other qualities that may increase chances of being selected for this program that deals with public interface. While some colleges have their own entrance examinations, others avail direct admissions depending on the performance of the students.
| Feature | Description |
|---|---|
| Full Form | Bachelor of Arts (BA) |
| Duration | 3 years (Full-time) |
| Course Level | Undergraduate Degree |
| Eligibility | 10+2 (Higher Secondary) or equivalent qualification from a recognized board. |
| Top Colleges (India) | * Christ (Deemed to be University), Bangalore * Lady Shri Ram College for Women (LSR), Delhi * Symbiosis School of Communication & Information (SSCI), Pune * Indian Institute of Mass Communication (IIMC) (Distance Education) * Amity School of Communication (ASC), Noida (Some Commas Added) |
1. Candidates must have cleared 10+2 in any stream, from a recognized Board/university with minimum 50% marks.
2. One of the key attributes that are essential within this job is the good communication and interpersonal skills.
3. Proficient with English language skills, including writing and speaking.
4. Of course, it is helpful to know the fundamental concepts of computers.
5. We are seeking an innovative and creativity problem solver.
6. Commitment towards media, communication and engaging different stakeholders is essential.
Job Title
Specialization
Description
Industry
Average Salary (₹ per year)
Public Relations Associate
(General)
Support PR activities like media outreach, content creation, and event management.
Public Relations Agencies, Corporate PR Departments
₹3,00,000 - ₹5,00,000+ (depending on experience and agency size)
Social Media Specialist
Social Media PR
Develop and manage social media strategy, create engaging content, and interact with online communities.
Public Relations Agencies, Marketing & Advertising Agencies
₹3,25,000 - ₹6,00,000+ (depending on experience, company size, and industry)
Content Writer/Editor (PR Focus)
Content Marketing PR
Create press releases, blog posts, and other content to promote clients or organizations.
Public Relations Agencies, Content Marketing Agencies
₹3,00,000 - ₹5,00,000+ (depending on experience, writing skills, and content type)
Event Coordinator (PR Events)
Event Management PR
Plan, organize, and execute PR-related events (press conferences, product launches).
Public Relations Agencies, Event Management Companies
₹3,50,000 - ₹6,000,000+ (depending on experience, event scale, and employer)
Government Public Relations Officer
Government PR
Manage communication for government agencies, draft press releases, and respond to media inquiries.
Government Public Relations Departments
₹3,50,000 - ₹7,00,000+ (depending on experience, government department, and location)
Public Affairs Specialist
Public Affairs PR
Manage relationships with government officials, advocate for organizational interests.
Non-profit Organizations, Advocacy Groups
₹3,75,000 - ₹6,50,000+ (depending on experience, organization size, and fundraising success)
Investor Relations Specialist
Investor Relations PR
Communicate with investors and financial analysts, manage financial communication strategies.
Public Relations Agencies, Investor Relations Departments (Corporations)
₹4,00,000 - ₹8,00,000+ (depending on experience, company size, and industry)
