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The BA in tourism studies is an undergraduate program that takes a duration of three years and gives students knowledge on the tourism and hospitality industries. The degree includes courses such as tourism principles and practices, sustainability in tourism, destination marketing and management, hotel operational control, event management, tourism legal and moral issues, etc. Some of the areas of study that students find themselves learning include policy analysis and regulation of tourism, management of tourism organizations and enterprises, tourism marketing and promotion, and festivals and events management. The program features internships to ensure practical experience in the industry. The curriculum prepares the graduates for jobs such as tourism officers, tour planners, airline customer service agents, travel consultants, event organizers, and tourism businesspersons.
The admission tests that are considered for the giving admission to the BA (Tourism Studies) program are – higher secondary marks (10+2 or equivalent), SAT, ACT, PUMAT, CET and NEET UG. Some universities may also administer their own qualifying entrance examination. It is mandatory to have strong grades in high school and acceptable marks in relevant entrance exams to get into the universities for the BA Tourism Studies program.
| Course Component | Details |
|---|---|
| Full Form | Bachelor of Arts in Tourism Studies |
| Duration | 3 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 or equivalent with a minimum percentage (varies by college) |
| Top Colleges | University of Delhi, Banaras Hindu University, Christ University, Jamia Millia Islamia, IGNOU |
| Entrance Exam | DUET, CUET, BHU UET, College-specific entrance exams (if applicable) |
1. The candidate must have passed 10+2 from any stream recognized by any board of education with minimum 50% aggregate.
2. There are no restrictions for the students belonging to arts, science or commerce stream. No age limit.
3. English should be one of the subjects in 10+2 level.
4. The regular and the backlog candidates who passed their 10+2 examination can also apply for admission in the university provisionally.
5. There are some colleges that give their own examinations to the students before admitting them.
| Subject | Important Topics |
|---|---|
| Tourism Management | Tourism Industry Overview, Tourism Planning and Development, Destination Marketing, Tourism Economics, Event Management, Sustainable Tourism |
| Tourism Geography | Physical Geography of Tourism, Cultural Geography of Tourism, Political Geography of Tourism, Economic Geography of Tourism |
| Tourism Psychology | Tourist Motivation, Tourist Behavior, Tourist Decision-Making, Tourist Satisfaction |
| Tourism Sociology | Social Impacts of Tourism, Cultural Impacts of Tourism, Economic Impacts of Tourism, Political Impacts of Tourism |
| Tourism Economics | Tourism Supply and Demand, Tourism Multiplier Effect, Tourism Policy, Tourism Statistics |
| Tourism Marketing | Tourism Product Development, Tourism Promotion, Tourism Pricing, Tourism Distribution |
| Hospitality Management | Front Office Operations, Food and Beverage Service, Housekeeping, Guest Relations |
| Specialization | Job Roles | Average Salary |
|---|---|---|
| Tourism Management | Tourism Manager, Destination Marketing Manager, Event Planner, Travel Consultant | ₹4.5-6 lakhs per annum |
| Hospitality Management | Hotel Manager, Restaurant Manager, Front Office Manager, Housekeeping Manager | ₹3.5-5 lakhs per annum |
| Travel Agency Management | Travel Agent, Tour Operator, Air Ticketing Agent, Visa and Passport Consultant | ₹3-4.5 lakhs per annum |
| Cultural Tourism | Heritage Tourism Manager, Festival Coordinator, Arts and Crafts Consultant | ₹3.5-5 lakhs per annum |
| Adventure Tourism | Adventure Tour Guide, Trekking Organizer, Rafting Instructor, Wildlife Tour Guide | ₹2.5-4 lakhs per annum |
| Ecotourism | Ecotourism Guide, Nature Conservationist, Sustainability Consultant | ₹3-4 lakhs per annum |
| Tourism Research | Tourism Researcher, Market Analyst, Data Analyst | ₹4-5.5 lakhs per annum |
| Tourism Law and Ethics | Legal Advisor, Compliance Officer | ₹4-6 lakhs per annum |
