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The BBA in Design Management is an undergraduate degree program that takes three years to complete and offers training in design concepts and practices as well as in business management. Conceptual understanding and practical methods of design, and its application in different fields and domains such as graphics, products, interiors, are taught in the course and the programs offer subjects like design basics, research, thinking, production control, marketing.
The major entrance exams accepted for admission to the BBA Design Management program are: CAT, MAT, XAT, CMAT, ATMA, APICET, HP CMAT, GMAT, NPAT, SETs, and many more state level exams. Another practice that many colleges follow is that they look for candidates with good marks in 12th boards. Now, it is possible to get direct admission in some institutes and they do it by merit. Another requirement that applicants are expected to submit is the review of creative portfolio that includes work done in this program is a design course.
| Aspect | Details |
|---|---|
| Full Form | Bachelor of Business Administration (Design Management) |
| Duration | 3 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 pass with minimum 50% marks |
| Top Colleges | National Institute of Design (NID), World University of Design, Symbiosis School of Design, Pearl Academy, Indian Institutes of Management (IIMs) with Design Management specialization |
| Entrance Exam | College-specific entrance exams, design aptitude tests, portfolio reviews (may vary depending on the college) |
1. The candidate must be passed in 10+2 examination from any of the group such as Science, Commerce, Arts with minimum 50% marks in aggregate.
2. Minimum age 17 years. Age is no longer an issue, and anybody can apply to the universities irrespective of their age limit.
3. The candidates should have had English as one of their subjects in 10+2 level.
4. The candidate must have scored good percentage in either of the entrance tests such as CAT, MAT or XAT or in the university examination depending on the institute.
5. This may also include academic or work experience relevant to the position being applied for.
6. Some of the institutes make personal interviews and assess the creativity ability of the candidate for the admission.
1. NIFT: A written test and situation test are conducted which focuses on the aspects like aptitude and knowledge of the candidate.
2. NID: A design aptitude test through a studio test and interview is conducted to determine the design sensitivity of the subject.
3. UCEED: Identifies and assesses visual perception and design thinking by way of drawing and visual aptitude tests.
4. CEED: Part A of the assessment examines the ability of judges in analysis, while part B focuses on visual perception.
5. SPA Delhi: Assesses creative ability and skills in design specialties through the standardized studio test.
| Subject | Important Topics |
|---|---|
| Business Management Fundamentals | Introduction to business, business functions, organizational structures, leadership and decision-making, business ethics and social responsibility |
| Design Fundamentals | Design principles and elements, design thinking, user-centered design, design research methods, visual communication, storytelling |
| Design Management | Design strategy, design leadership, project management for design projects, design thinking in business, design for sustainability |
| Marketing Management | Marketing principles, market research, consumer behavior, product development, pricing strategies, marketing communications |
| Financial Management | Financial statement analysis, budgeting and forecasting, financial markets and instruments, capital budgeting, investment decisions |
| Operations Management | Production planning and control, inventory management, quality management, supply chain management, lean manufacturing |
| Brand Management | Brand strategy, brand identity and positioning, brand communication, brand marketing, brand experience |
| Innovation Management | Creativity and innovation processes, design thinking for innovation, managing the innovation lifecycle, intellectual property |
| Entrepreneurship and Design Thinking | Business idea generation, feasibility studies, business plan development, venture capital and funding, design thinking for entrepreneurs |
| Elective Courses | Students may choose electives in specific design disciplines (e.g., product design, fashion design, graphic design), design research methodologies, or other business-related areas |
| Design Studio Projects | Practical application of design thinking and management principles through real-world projects, working with clients and stakeholders to develop design solutions |
1. Look at the criteria such as high school grades, standardized test scores, a portfolio, and admission essays.
2. Take other entry tests if necessary, such as the SAT or the ACT.
3. Application form, officially certified copies of their final transcripts, scores on required tests, letters of recommendation, essays and portfolio.
4. It’s equally important to confirm the deadlines of the particular application as well as the qualifications needed for the application.
5. Application should be submitted either online or by mail before the close of the application period.
6. Wait for the decision and status in an email or the portal once it is out; if accepted, review and pay the enrollment deposit.
| Specialization | Average Salary (INR) |
|---|---|
| Product Design & Development | 5-7 lakhs |
| Fashion Design & Management | 4-6 lakhs |
| Interior Design & Management | 3-5 lakhs |
| Communication Design & Branding | 4-5 lakhs |
| Marketing & Advertising | 3-4 lakhs |
