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BBA Digital Marketing is an Undergraduate program that spans three years and is designed to prepare students to become full-fledged digital marketers, covering areas such as marketing, advertising, social media marketing, search engine marketing, and other related fields. It comprises of business subjects and focus areas like accounting, finance, and management in addition to web analytics, email marketing, mobile marketing, online reputation management among others. As the digital sector continues to expand at a fast pace, a BBA in Digital Marketing is expected to produce graduates with specialized qualifications fit for employment in the digital marketing sector as digital marketing executives, campaign managers, social media strategist among others. This full time course is spread over 6 semesters and has the internships option in media agencies, consultancy or corporate digital marketing departments.
The entrance tests for admission to the BBA (Digital Marketing) course are general management entrance tests like CAT, MAT, XAT, ATMA, CMAT and state level tests. A number of the colleges also look at the score cards of class 12th while making admissions along with the performance in the concerned entrance test. Some institutes provide direct admission considering the 12th standard marks but taking an entrance examination increases the possibility to get through the premium institutes. Experience, previous academic standing, and performancer in personal interviews are also used in decision making in the selection process. Requiring conversant English is also an essential criterion since the program and teaching methods will be in English.
| Highlights | Details |
|---|---|
| Full Form | Bachelor of Business Administration in Digital Marketing |
| Duration | 3 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 with minimum 50% marks, English as a compulsory subject |
| Top Colleges | IIMs, XLRI, FMS, ISB, SIBM, NMIMS, SPJIMR, Christ University, Amity University, Lovely Professional University |
| Entrance Exam | IPMAT, SET, CAT, MAT, XAT, CMAT, SNAP, IBSAT, Amity JEE, LPU NEST |
1. Minimum 50% in aggregate in 10+2 pass or equivalent qualification from any Government recognized Board/ Council/ University.
2. They must possess good spoken and written English communication skills
3. No previous computer experience, especially with regard to browsing the World Wide Web.
4. Concern and capacity for a job in digital marketing
5. Good cognition and analysis capabilities
6. These include good language and interpersonal skills.
BBA in Digital Marketing graduates are in high demand in the Indian corporate sector. The average CTC (cost to company) for BBA in Digital Marketing graduates ranges from INR 3 lakhs to INR 5 lakhs per annum.
| College Name | Average CTC (INR lakhs per annum) |
|---|---|
| NMIMS University, Mumbai | 5 lakhs |
| Symbiosis Institute of Management Studies, Pune | 4.75 lakhs |
| Welingkar Institute of Management, Mumbai | 4.5 lakhs |
| Jain University, Bengaluru | 4.25 lakhs |
| Manipal University, Manipal | 4 lakhs |
| Amity University, Noida | 3.75 lakhs |
| Lovely Professional University, Phagwara | 3.5 lakhs |
| IMT Ghaziabad, Ghaziabad | 3.25 lakhs |
| SRM University, Chennai | 3 lakhs |
| Job Title | Specialization | Average Salary (INR lakhs per annum) |
|---|---|---|
| Digital Marketing Manager | General Digital Marketing | 5 lakhs |
| SEO Specialist | Search Engine Optimization (SEO) | 4.75 lakhs |
| Social Media Marketing Specialist | Social Media Marketing (SMM) | 4.5 lakhs |
| Pay-per-Click (PPC) Specialist | Pay-per-Click (PPC) Advertising | 4.25 lakhs |
| Content Marketing Specialist | Content Marketing | 4 lakhs |
| Email Marketing Specialist | Email Marketing | 3.75 lakhs |
| Affiliate Marketing Specialist | Affiliate Marketing | 3.5 lakhs |
| Mobile Marketing Specialist | Mobile Marketing | 3.25 lakhs |
| Video Marketing Specialist | Video Marketing | 3 lakhs |
| E-commerce Marketing Specialist | E-commerce Marketing | 2.75 lakhs |
