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BBA Marketing is one of the undergraduate programs, studying marketing and all its related aspects. This is a 3-year full-time course that aims at offering the students full knowledge on marketing research, consumer behavior, brand management and control, advertising, sales management, retail management, and international marketing among others. The curriculum is a combination of what is referred to as ‘marketing concepts’ and ‘marketing cases,’ which include both theoretical and applied assignments so as to equip the students with knowledge and experience necessary for the marketing profession. Marketing activities are a focal part of the education students receive at this level, as they cover the creation of marketing initiatives, market investigation, customer data analysis, product/service branding, and digital marketing tools and analytics.
The key entrance exams accepted for admission to BBA (Marketing) across universities and colleges in the country include: Common Admission Test (CAT), Management Aptitude Test (MAT), Xavier Aptitude Test (XAT), B-school Common Management Admission Test (CMAT), Aptitude Test for Management Admission (ATMA), All India Medical Entrance Examination (AMUEEE), Indore Public Business School (IPBS) Indore Entrance Test, Bharati Vidyapeeth Common Management Admission Test (BVP B-MAT), Great Lakes Admission Test – Business (G These tests require multiple choice based questions covering areas such as verbal aptitude, logical thinking, data analysis and interpretation, statistics and current affairs. Only the percentile scores in these tests are used for admission giving.
| Highlights | Details |
|---|---|
| Full Form | Bachelor of Business Administration in Marketing |
| Duration | 3 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 with minimum 50% marks, English as a compulsory subject |
| Top Colleges | IIMs, XLRI, FMS, ISB, SIBM, NMIMS, SPJIMR, Christ University, Amity University |
1. Requirement is that the candidate has passed class 12th or equivalent from any stream with a minimum of 50% marks in aggregate. Applicants can apply through university website by filling online application form and paying application fees.
2. Short-listed candidates need to write the university entrance test which consists of objective type questions that the correct answers are assessed for numeracy, reasoning, general knowledge in addition to the language skills.
3. Based on entrance exam scores and 10+2 marks, provisional merit list is prepared. Prospectus will involve processing the admission forms, collecting required documents, and paying allocated fees.
4. Program duration is 3 years divided into 6 semesters. Courses comprise core curriculum which includes Consumer Behavior, Brand Management, Advertising and Sales Management along with managerial courses.
5. Internship in marketing domain is compulsory after 4th semester. (The culmination of the program is a submission of the marketing project report in the last semester.)
1. A candidate must have passed 10+2 or any other equivalent examination from any recognized board/ university/ council with minimum of 50% marks for general category and 45% for reserved categories.
2. Proof of the minimum score in the Common Admission Test or the Management Admission Test or the Xavier Admission Test or any state level test
3. But some of the colleges may have their own aptitude test that they administer to the students.
4. This is some good news and the bad news: the admission does not have an age limit.
| Subject | Details |
|---|---|
| Principles of Marketing | Principles and practices of marketing. It covers topics such as the marketing mix, marketing research, segmentation, targeting, and positioning. |
| Consumer Behavior | Understand and predict consumer behavior. It covers topics such as buyer decision-making, motivation, and perception. |
| Marketing Management | Develop and implement marketing strategies. It covers topics such as product development, pricing, promotion, and distribution. |
| Marketing Research | Analyze, and interpret marketing data. It covers topics such as research design, data collection methods, and data analysis techniques. |
| Sales Management | Manage a sales team and achieve sales goals. It covers topics such as sales planning, recruitment, training, motivation, and performance management. |
| Advertising Management | Develop and implement advertising campaigns. It covers topics such as advertising objectives, target audiences, creative development, and media planning. |
| Digital Marketing | Digital channels to market products and services. It covers topics such as search engine marketing, social media marketing, and content marketing. |
| International Marketing | Market products and services to international markets. It covers topics such as market research, product development, pricing, promotion, and distribution in the global context. |
| Specialization | Average Salary (INR per annum) |
|---|---|
| Advertising and Public Relations | 4.5 lakhs |
| Brand Management | 5 lakhs |
| Digital Marketing | 4.75 lakhs |
| Event Management | 4.25 lakhs |
| Marketing Research | 5.25 lakhs |
| Sales and Distribution | 4.75 lakhs |
