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BBA in Media Management is an undergraduate program of three years’ duration which prepares the students in the field of media and entertainment industry including print media, television, radio, new media, music, films, animation, etc. The course acquaints the students with the media environment and business, content generation, production and delivery, media advertisement, public relations and media and communication strategy. Some of the focus areas include Media Management, Content Development, Understanding the Target Group, Media Promotion Campaigns, New Media Marketing, Interpersonal and Public Communications, Laws and Ethics in the Media among others.
The program admits students through merit list arrived by adding scores obtained in entrance tests held at national or at university level. Some of the major competitive exams are CAT, MAT, XAT at national level & University level exam like BHU-MET, SET, NMAT by GP, IPU-CET, GGSIPU CET. Most of the colleges also take into account the results of class 12 boards as well as some of them have their own entrance test for providing the admissions into the BBA Media Management program which is spread through 6 semesters.
| Feature | Details |
|---|---|
| Full Form | Bachelor of Business Administration in Media Management |
| Duration | Typically 3 years |
| Course Level | Undergraduate |
|
Eligibility |
10+2 pass with English as a compulsory subject |
| Top Colleges | Symbiosis Institute of Media and Communication (SIMC), Indian Institute of Mass Communication (IIMC), Xavier Institute of Communications (XIC), Amity University, Delhi Metropolitan Education |
| Entrance Exam | Varies by college, common exams include CAT, XAT, MAT, CET (state-level), and specific entrance tests conducted by colleges |
1. Minimum of 10+2 pass in any stream (Science, Commerce or Arts) with minimum 50% marks aggregate.
2. For other reserved category students, the minimum percentage in 10+2 is 45%.
3. English must have been taught as one of the subjects in 10 + 2 level.
4. Even candidates who are writing their final exams for 10+2 can also apply for the programme.
5. Some colleges provide tests to the students to be admitted to the college.
6. The personal interview rounds are conducted to test the candidate’s interest and suitability for the course.
| Subject Area | Important Topics |
|---|---|
| Media Management | Media industry structure, media economics, media planning, media research, media law and ethics |
| Advertising and Public Relations | Advertising principles, media planning, public relations strategies, crisis management, media relations |
| Marketing Management | Marketing concepts, consumer behavior, market research, branding, sales management |
| Digital Marketing | Social media marketing, search engine optimization (SEO), content marketing, e-commerce, online advertising |
| Media Production | Media production process, scriptwriting, editing, audio-visual production, media software |
| Journalism | News writing, reporting, editing, media ethics, investigative journalism |
| Business Management | Principles of management, organizational behavior, financial management, human resource management |
| Communication Skills | Verbal and non-verbal communication, interpersonal communication, public speaking, presentation skills |
| Specialization | Job Roles | Average Salary (INR Lakhs per annum) |
|---|---|---|
| Media Management | Media Planner, Media Buyer, Media Researcher | 3-6 LPA |
| Advertising | Media Planner, Media Buyer, Account Executive | 3-6 LPA |
| Public Relations | Public Relations Executive, Media Relations Officer | 3-5 LPA |
| Digital Marketing | Digital Marketing Executive, Social Media Manager | 3-6 LPA |
| Event Management | Event Coordinator, Event Manager | 3-5 LPA |
| Media Sales | Media Sales Executive, Sales Manager | 3-6 LPA |
