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BBA in Sports Management is an undergraduate degree program that emphasizes on the management and business of sports. This is a full time 3-year program that offers education in fields such as sports marketing, event management, legal aspects of sports and ethics, finance, sponsorship, and statistics. Students achieve an insight about the sports industry – about the functioning of sports organisations and related businesses, its functioning in producing revenues through events, advertising and sponsorships, management of athletes and marketing rights, compliance with legalities etc Internship and live projects are conducted to have a practical exposure.
Some of the entrance tests that are accepted for the admission to BBA Sports Management courses are – CAT, MAT, XAT, ATMA, CMAT, GUJCET, OJEE, KIITEE etc However, apart from these tests that are being conducted at the national level at some of the leading B-schools, there are many colleges and Universities who conduct their own examinations to shortlist students. This is due to the entrance test, previous academic performance in the board exams, interview etc Duration of experience in the sports related job may give an added advantage in getting admission to such specialized courses.
| Full Form | Bachelor of Business Administration (Sports Management) |
|---|---|
| Duration | Typically 3 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 or equivalent with minimum 50% aggregate |
| Top Colleges | Symbiosis Institute of Management Studies (SIMS) Pune, National Institute of Sports (NIS) Patiala, Indira Gandhi National Open University (IGNOU), University of Mumbai, University of Calcutta, University of Madras |
| Entrance Exam | Varies by college, may include entrance examination, group discussion, and interview |
1. The minimum educational qualification required for admission in first year of any of the above mentioned courses is 10+2 passed in any stream with minimum 50% marks from any recognized board.
2. Interpersonal skills, problem solving skills.
3. Certain level of consciousness of sports and fitness.
4. Interest in sports and having a passion for the sporting activity.
5. Physically well built to enable them handle sporting activities.
6. There is no upper age limit but the candidates generally range in between 17-23 years of age group is preferred.
| Subject | Important Topics |
|---|---|
| Sports Management Principles | Sports industry overview, sports governance, sports marketing, sports finance, sports law, sports ethics |
| Sports Marketing | Sports branding, sponsorship, advertising, public relations, event management, consumer behavior in sports |
| Sports Finance | Sports economics, revenue generation, budgeting, financial analysis, sports valuation, sports investment |
| Sports Law | Sports contracts, intellectual property, sports disputes, anti-doping regulations, sports governance |
| Sports Psychology | Sports motivation, sports performance, mental training, stress management, team dynamics |
| Sports Sociology | Sociology of sports, sports culture, gender in sports, sports and society, sports politics |
| Sports Facilities Management | Facility planning, construction, maintenance, operations, safety management |
| Sports Event Management | Event planning, logistics, ticketing, sponsorship, security, crowd management |
| Job Title | Average Salary | Specialization |
|---|---|---|
| Sports Marketing Manager | ₹6,00,000 | Marketing, Brand Management |
| Event Manager | ₹5,50,000 | Event Planning, Operations |
| Sports Agent | ₹8,00,000 | Player Management, Negotiations |
| Sponsorship Manager | ₹7,00,000 | Sponsorship Sales, Activation |
| Team Manager | ₹6,50,000 | Team Operations, Logistics |
| Sports Journalist | ₹4,50,000 | Writing, Reporting, Broadcasting |
| Athlete Manager | ₹5,00,000 | Athlete Development, Career Management |
| Sports Facility Manager | ₹5,50,000 | Facility Operations, Maintenance |
| Sports Information Manager | ₹4,00,000 | Data Analysis, Statistics |
| Sports Development Officer | ₹3,50,000 | Grassroots Development, Program Management |
