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BBA in Tourism is an undergraduate degree in business management that focuses on the tourism and hospitality industry. This course takes three years and includes subjects like tourism management principles, travel agency operations, airline management, tourism marketing, hospitality laws and regulations, food production, hotel administration, event management and many more in order to provide students with insights about the tourism industry environment and preparing them for managerial positions in travel companies, hotels, event management firms, tourist destinations and government tourism departments.
The BBA Tourism program normally takes 3 years to complete and is made up of six semesters. The entrance tests accepted for admission to BBA Tourism course include CAT, MAT, XAT, ATMA, CMAT, GMAT, NPAT and state level entrance tests. There are some colleges that provide direct admission depending on the percentage obtained by the candidate in Class 12 examination. The following are the selection criteria for the BBA Tourism program admissions; good communication skills and basic quantitative analytical and computer skills.
| Course Component | Details |
|---|---|
| Full Form | Bachelor of Business Administration in Tourism |
| Duration | 3 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 or equivalent with a minimum percentage (varies by college) |
| Top Colleges | Institute of Hotel Management (IHM) Delhi, Christ University, Amity University, Bharati Vidyapeeth Institute of Management and Entrepreneurship, Jamia Millia Islamia |
| Entrance Exam | College-specific entrance exams, some may accept general entrance exams like CUET or state-level tests |
1. Any 10+2 passed in any stream from a recognized board with minimum 50% marks aggregate.
2. It has no restrictions with regards to admission age.
3. English should be one of the subjects in 10+2.
4. Graduates having qualification in Maths/ Accounts/ Economics and English subject are preferred in 10+2.
5. Some universities set their own entry examination for their students.
6. In the process of staff recruitment, there is a personal interview round to also assess the interest and capabilities of the candidates in the field of tourism.
| Subject | Important Topics |
|---|---|
| Tourism Management | Tourism Industry Overview, Tourism Planning and Development, Destination Marketing, Tourism Economics, Event Management, Sustainable Tourism |
| Tourism Geography | Physical Geography of Tourism, Cultural Geography of Tourism, Political Geography of Tourism, Economic Geography of Tourism |
| Tourism Psychology | Tourist Motivation, Tourist Behavior, Tourist Decision-Making, Tourist Satisfaction |
| Tourism Sociology | Social Impacts of Tourism, Cultural Impacts of Tourism, Economic Impacts of Tourism, Political Impacts of Tourism |
| Tourism Economics | Tourism Supply and Demand, Tourism Multiplier Effect, Tourism Policy, Tourism Statistics |
| Tourism Marketing | Tourism Product Development, Tourism Promotion, Tourism Pricing, Tourism Distribution |
| Hospitality Management | Front Office Operations, Food and Beverage Service, Housekeeping, Guest Relations |
| Travel Agency Management | Travel Agency Operations, Package Tours, Air Ticketing, Visa and Passport Procedures |
| Cultural Tourism | Heritage Tourism, Arts and Crafts Tourism, Festivals and Events Tourism |
| Adventure Tourism | Trekking, Rafting, Camping, Wildlife Tourism |
| Ecotourism | Principles of Ecotourism, Ecotourism Planning, Ecotourism Destinations |
