Senior Content Specialist | Updated On - Aug 9, 2024
Marketing Management as an option under Bachelor of Business Management (BBM) is a 3-year undergraduate program that provides knowledge on marketing and management practices. By the end of this course, the students will be equipped with adequate knowledge on marketing concepts, consumer behavior, market research, advertising, and sales management among other aspects. There are various major subjects that are included in the BBM (Marketing Management) course such as Principle of Management, Organizational Behavior, Marketing Management, Consumer Behavior Analysis, Integrated Marketing Communications, Retail Management, Rural Marketing and International Marketing etc. He is also provided training through industrial visits’ internships and through projects in their real life. Marketing and management are some of the positions that the program prepares graduates to occupy in various companies.
Any candidate who has cleared their class 12th exam from any recognized board can apply for the BBM (Marketing Management) course. Several institutes allow the score cards of national level entrance tests like CAT/MAT/XAT/ATMA/CMAT/GMAT/NMIMS-NPAT/SUUEE are accepted for admission in this course besides merit in qualifying examinations. Some of the colleges also have tests specific to admission in BBM course. Candidates having passed in any of the stream such as Science, Commerce or Art stream can take up BBM (Marketing Management) course after the completion of their graduation.
Introduces students to the basic principles and practices of marketing. It covers topics such as the marketing mix, marketing research, segmentation, targeting, and positioning.
Consumer Behavior
Predict consumer behavior. It covers topics such as buyer decision-making, motivation, and perception.
Marketing Management
Students how to develop and implement marketing strategies. It covers topics such as product development, pricing, promotion, and distribution.
Marketing Research
Analyze, and interpret marketing data. It covers topics such as research design, data collection methods, and data analysis techniques.
Sales Management
It covers topics such as sales planning, recruitment, training, motivation, and performance management.
Advertising Management
Develop and implement advertising campaigns. It covers topics such as advertising objectives, target audiences, creative development, and media planning.
Digital Marketing
Market products and services. It covers topics such as search engine marketing, social media marketing, and content marketing.
Marketing Analytics
Improve marketing decision-making. It covers topics such as data mining, statistical analysis, and machine learning.
