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Marketing is a field of commerce that deals with selling products or services to consumers, and Bachelor of Commerce (B.Com) in Marketing is an undergraduate business program that focuses on this area. This is a full time three year course that aims to equip the students with knowledge on consumer behavior, market research, brand management, digital marketing, advertising, sales, and retail management, among others. It will help in building the hopes of the students to become a good marketer in future by learning analysis skills, communication skills and to formulate strategies in the field of marketing.
The requirement for joining a B.Com (Marketing) course is passing your class 12 in any stream with appropriate combination of subjects and minimum percentage of marks. Several institutes conduct their own entry test, but there are some entrance tests at the national and state level that are highly acceptable. List of entrance exams includes – CAT, MAT, XAT, NPAT, ATMA, MET BBA, KMAT, CMAT, AMUEEE, BUMAT, JET, GUJCET, GUMAT, KMAT, MH-CET-B.Com.
| Category | Detail |
|---|---|
| Full Form | Bachelor of Commerce (Marketing) |
| Duration | 3 Years (6 Semesters) |
| Course Level | Undergraduate |
| Eligibility | 10+2 (Higher Secondary Education) with minimum marks in Commerce or equivalent (varies by institution) |
| Top Colleges (India) | Shaheed Sukhdev College of Business Studies (Delhi University), Symbiosis Institute of Business Management (Pune), Christ (Deemed to be University) (Bangalore), Narsee Monjee Institute of Management Studies (Mumbai), Loyola College (Chennai) |
| Entrance Exams (Common) | University Entrance Exams (DUET, IPU CET etc.), Institution Specific Entrance Exams |
1. Matriculation or its equivalent from a recognized Board / University with minimum 50% total marks.
2. Some universities prescribe Mathematics or Business Mathematics as compulsory subject at the level of 10+2.
3. The admission to the B.Com (Marketing) course depends on marks in the entrance examination conducted by some universities.
4. Parents and students need to know that there is no age limit for admission in most of the colleges and universities.
5. Some institutes may give preference to those candidates with work experience in the field of marketing.
6. English is compulsory since B.COM subjects and the concepts of marketing are taught in English only.
1. SET (Symbiosis Entrance Test) – A test that students sit for to gain admission to any of the Symbiosis institutes that offer B.Com programs or even the marketing specialty.
2. CUCET (Central Universities Common Entrance Test) – A test taken to get admission for the UG courses including B. Com in central universities like JMI, AMU, etc.
3. IP University BBA/B.Com Entrance – This examination is also known as Guru Gobind Singh Indraprastha University Common Entrance Test for admission to B.Com and BBA programs.
4. DU JAT –Joint Admission Test which is conducted by Delhi University for offering BMS, BBA and B.Com programs. Measures arithmetic skills, logic skills and verbal skills.
5. Christ University B.Com Entrance – Is a test that aims at evaluating the aptitude, logical reasoning and language abilities of candidates seeking to pursue the various B.Com programs offered at Christ University, Bangalore.
| Subject | Important Topics |
|---|---|
| Marketing Principles | Marketing Mix (Product, Price, Place, Promotion), Consumer Behavior, Market Segmentation & Targeting |
| Marketing Research | Research Design & Methodology, Data Collection Techniques, Market Analysis & Reporting |
| Sales & Distribution Management | Sales Process & Techniques, Channel Management, Retail Management |
| Advertising & Promotion Management | Advertising Strategies & Media Planning, Integrated Marketing Communication (IMC), Digital Marketing Fundamentals |
| Consumer Behavior | Consumer Decision Making Process, Psychological & Social Influences on Consumer Behavior, Market Research for Understanding Consumer Needs |
| Product & Brand Management | Product Life Cycle Management, Branding Strategies, Product Differentiation & Positioning |
| Pricing Strategies | Cost-Based Pricing, Value-Based Pricing, Competitive Pricing Strategies |
| Marketing Management | Marketing Planning & Implementation, Marketing Control & Performance Evaluation |
| Elective Courses (may vary) | International Marketing, Rural Marketing, Event Management, Sports Marketing, Digital Marketing Analytics |
1. You should check criteria like pass 12th standard in any field with minimum marks needed
2. Make an online or offline application by submitting an admission application form before the set deadline.
3. Take any relevant entrance examinations if necessary and ensure one meets the cut off marks set.
4. All showed academic documents should be submitted and the admission fees should also be paid as prescribed by the university.
5. The following link below shows the list of students offered provisional admission and you should complete the document verification to secure your provisional admission confirmation https
6. Complete enrollment process, get the ID card issued and attend the orientation program to begin with the program
| College Name | Location | Fees (Approx. Yearly) |
|---|---|---|
| Shri Ram College of Commerce (SRCC) - Delhi University | Delhi | ₹10,000 - ₹20,000 |
| Hindu College - Delhi University | Delhi | ₹8,000 - ₹15,000 |
| Lady Shri Ram College for Women (LSR) - Delhi University | Delhi | ₹12,000 - ₹18,000 |
| Fergusson College (University of Pune) | Pune | ₹15,000 - ₹20,000 |
| Sydenham College of Commerce and Economics | Mumbai | ₹20,000 - ₹25,000 |
| Loyola College (University of Madras) | Chennai | ₹18,000 - ₹23,000 |
| St. Xavier's College (Autonomous) | Kolkata | ₹15,000 - ₹20,000 |
| Maharaja Sayajirao University of Baroda | Vadodara | ₹12,000 - ₹17,000 |
Top Private BCom Marketing Colleges 2024
| College Name | Location | Fees (Approx. Yearly) |
|---|---|---|
| Symbiosis Institute of Business Management (SIBM) | Pune | ₹2,00,000 - ₹3,00,000 |
| Christ (Deemed to be University) | Bangalore | ₹1,50,000 - ₹2,00,000 |
| Narsee Monjee Institute of Management Studies (NMIMS) - Mumbai | Mumbai | ₹1,80,000 - ₹2,50,000 |
| SP Jain Institute of Management and Research (SPJIMR) | Mumbai | ₹3,00,000 - ₹4,00,000 |
| Amity School of Business (ASB) | Noida | ₹1,00,000 - ₹1,50,000 |
| Woxsen School of Business | Mumbai | ₹1,20,000 - ₹1,80,000 |
| Alliance School of Business (Bangalore) | Bangalore | ₹1,00,000 - ₹1,30,000 |
| KIIT School of Management | Bhubaneswar | ₹80,000 - ₹1,20,000 |
| Bhavan's College (Mumbai) | Mumbai | ₹80,000 - ₹1,00,000 |
| Jain University | Bangalore | ₹1,00,000 - ₹1,50,000 |
| College Name | Average CTC (Approx. Yearly) |
|---|---|
| Symbiosis Institute of Business Management (SIBM), SP Jain Institute of Management and Research (SPJIMR) | ₹6 Lakhs - ₹10 Lakhs |
| Christ (Deemed to be University), Narsee Monjee Institute of Management Studies (NMIMS) - Mumbai | ₹4 Lakhs - ₹8 Lakhs |
| Shri Ram College of Commerce (SRCC) - Delhi University, Fergusson College (University of Pune) | ₹3 Lakhs - ₹6 Lakhs |
| Specialization | Job Roles | Average Salary (Approx. Yearly) |
|---|---|---|
| Marketing Management (General) | - Marketing Associate - Brand Marketing Executive - Assistant Product Manager | ₹3 Lakhs - ₹6 Lakhs |
| Digital Marketing | - Search Engine Marketing (SEM) Specialist - Social Media Marketing Specialist - Content Marketing Specialist | ₹3.5 Lakhs - ₹7 Lakhs |
| Sales & Distribution | - Management Trainee (Sales) - Business Development Associate - Sales Executive | ₹3 Lakhs - ₹5 Lakhs |
| Market Research | - Market Research Analyst - Business Analyst (Marketing) - Consumer Insights Analyst | ₹4 Lakhs - ₹7 Lakhs |
| Advertising & Public Relations | - Account Executive (Advertising) - Public Relations Specialist - Event Marketing Coordinator | ₹3.5 Lakhs - ₹6 Lakhs |
| E-commerce Marketing | - E-commerce Marketing Specialist - Performance Marketing Analyst - Content Marketing Specialist (Ecommerce) | ₹4 Lakhs - ₹7 Lakhs |
