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Bachelor of Fashion Merchandising is an undergraduate program that will span over three years and is going to cover business as well as creative aspects of fashion. Students are exposed to the information within the subject area of textiles, manufacturing and buying, merchandising and branding, visual merchandising, retailing, supply chain and consumer behaviour, marketing, accounting, and fashion entrepreneurship. The program combines a theoretical approach with an internship and a tour of different companies and industries.
Accepted national entrance exam scores for admission into the Bachelor of Fashion Merchandising program are NIFT, NID, CEED, UCEED, FDDI AIST, SOFT CET, UPSEE, WBJEE, OJEE, and Uni GAUGE. Some colleges also take class 12th marks in combination with the other tests, which they conduct or interviews. The basic requirement to apply is at least passing class 12th in any stream for majority of the colleges.
| Highlights | Details |
|---|---|
| Full Form | Bachelor of Fashion Merchandising |
| Duration | 3-4 years |
| Course Level | Undergraduate |
| Eligibility | 10+2 or equivalent, minimum 50% marks |
| Top Colleges | National Institute of Fashion Technology (NIFT), Pearl Academy, Amity School of Fashion Technology, Symbiosis Institute of Design, Fashion Institute of Technology (FIT) |
| Career Path | Description | Average Salary (LPA) |
|---|---|---|
| Fashion Buyer | Researches, identifies, and purchases merchandise for retail stores or fashion brands. | 4 - 7 |
| Fashion Product Manager | Oversees the entire product lifecycle, from concept to production and launch. | 4.5 - 8 |
| Fashion Marketing Specialist | Develops and implements marketing strategies to promote fashion brands and products. | 3.5 - 6 |
| Visual Merchandiser | Creates visually appealing displays and store layouts to attract customers. | 3 - 5 |
| Retail Operations Manager | Manages the daily operations of a retail store, including inventory, staff, and customer service. | 4 - 6.5 |
