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Diploma in Sales and Marketing Management is a one to two years diploma level course in the sales, marketing, advertising, branding and retail management. This course aims at fostering technical competence for managing sales, distribution, marketing analysis and the branding functions in organizations.
Some of the entrance examination accepted for admission in the Diploma in Sales and Marketing Management courses are 10+2 passed from any recognized board with minimum 50% marks. Most of the colleges and universities have their own qualifying written test or interview to provide admission based on merit only. Certain colleges also provide direct admission criteria based on the percentage obtained in 10+2 examinations. Other accepted entrance tests include UGCET, DET, PUMDET and other state level entrance tests that other colleges accept.
| Event | Details |
|---|---|
| - Full Form | Diploma in Sales and Marketing Management (DSMM) |
| - Duration | 1-2 years |
| - Course Level | Postgraduate |
| - Eligibility | Bachelor's degree in any discipline |
| - Top Colleges | Indian Institute of Sales and Marketing (IISM), National Institute of Sales (NIS), Xavier School of Management (XLRI) |
| - Entrance Exam | CAT, XAT, GMAT, MAT |
1. They should have passed their 10+2 examinations from any of the recognized boards in any stream.
2. Minimum 50 percent in 10+2 for general candidates and 45 percent for SC/ST/OBC candidates.
3. There are no restrictions as to the age of the students wishing to enroll to the diploma program. Open to both entry level graduates after 10+2 and people who are already working.
4. The mentioned jobs do not have any prescribed work experience that is mandatory for fresh 10+2 passed candidates.
5. Lateral entry is available for working professionals with minimum 2 years of work experience who can join the second year directly.
6. Candidates who are going to appear for their 10+2 examinations can also apply for admission on a provisional basis based on the eligibility criteria only after the declaration of the results.
| Subject | Topics |
|---|---|
| Sales Techniques | Prospecting, Communication skills, Closing deals |
| Marketing Research | Market analysis, Consumer behavior, Competitor analysis |
| Consumer Behavior | Buying process, Motivation, Perception |
| Brand Management | Branding strategies, Brand positioning, Brand extension |
| Marketing Mix | Product, Price, Place, Promotion |
| Sales Management | Sales forecasting, Sales force management, Sales performance evaluation |
| Retail Management | Retail marketing, Store operations, Supply chain management |
| Digital Marketing | Social media marketing, Email marketing, Search engine optimization |
| Marketing Strategy | Marketing planning, Segmentation, Targeting, Positioning |
| Customer Relationship Management | Customer satisfaction, Customer retention, Customer loyalty |
| Sales Promotion | Advertising, Sales promotion, Public relations |
| Market Analysis | Market segmentation, Market size, Market trend |
