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The course is a postgraduate course commonly known as Master of Arts or MA in Mass Communication, which deals with various aspects of mass media or journalism. The program is designed to take two years comprising of four semesters. It imparts sophisticated and specialized education in print, television, radio, new media, advertising, public relations, photography, video production and other related fields. Students are equipped with both the knowledge and application in order to seek employment in media fields.
The entrance tests accepted for admission into the MA Mass Communication programme are CUCET, state level tests like TS PGECET in Telangana, Kerala PGECET, tests conducted by individual universities like BHU PET, JNUEE, DUET, AMUPET etc Many a times colleges accept performance in UGC NET, GATE, CAT or have their own test/ interview. The minimum requirement is a bachelor’s degree in any discipline with at least 50% marks from a recognized university. The government rules allow a little relaxation in percentage for the reserved categories. Proficiency in English is usually a requirement in most colleges.
| Feature | Details |
|---|---|
| Full Form | Master of Arts (Mass Communication) |
| Duration | 2 Years |
| Course Level | Postgraduate |
| Eligibility | Bachelor's degree in any discipline |
| Top Colleges | Indian Institute of Mass Communication (IIMC), Jamia Millia Islamia, Delhi University, Symbiosis Institute of Media and Communication (SIMC), Xavier Institute of Communications (XIC) |
| Entrance Exam | Varies by college, common entrance exams include CAT, XAT, MAT, CET, entrance tests conducted by individual institutes |
1. Candidates should possess a Bachelor’s Degree in any discipline with minimum 50% marks in aggregate from a recognized University. This means students from arts, humanities, sciences, IT, engineering and many other fields can apply.
2. For candidates with bachelor’s degree in Mass Communication – minimum 45% marks in aggregate are needed. Candidates with prior experience in media may get upto 5% relaxation in eligibility marks.
3. This also applies to final year undergraduate students who are waiting for their results and will be admitted on a provisional basis until the final year results are produced.
4. The candidate should pass an entrance examination conducted by the institute/university or obtain the minimum prescribed scores in tests such as CAT or MAT. There may be some institutes that conduct their own written test and interview.
5. Good communication skills, both written and oral, general knowledge, and an aptitude for media are some of the qualities that are sought after; these are assessed through personal interviews accompanied by portfolio of the work done by the candidate.
6. Almost all institutes insist that candidates coming from non-media backgrounds should have 3-5 years of work experience in print, radio, TV or digital media. In some instances, relevant internships may be considered.
| Job Role | Specialization | Average Salary (INR) |
|---|---|---|
| Journalist | Print, Broadcast, Digital Journalism | 3-8 LPA |
| Public Relations Officer | Public Relations, Corporate Communications | 4-7 LPA |
| Advertising Executive | Advertising, Marketing Communications | 4-8 LPA |
| Event Manager | Event Management, Public Relations | 3-6 LPA |
| Media Researcher | Market Research, Media Analysis | 3-5 LPA |
| Film/TV Producer | Film/TV Production | 5-12 LPA (can vary widely) |
| Digital Marketing Manager | Digital Marketing, Social Media Marketing | 4-8 LPA |
