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The MBA in Service Management is a 2-year full-time MBA program designed for the management of the service sector. This course offers specialized functional and operational competencies and skills in fields such as operations, human resources, marketing, and finance to help students manage services organizations at senior levels. Examples of areas that are taught include service operations management, service marketing, managing service quality, digital technologies for services, analysis for services and service innovation planning.
The acceptance of the admission test for MBA Service Management is the CAT, XAT, MAT, CMAT, ATMA, and GMAT but preferred is the CAT. Certain institutes may also require work experience, academic results, scores in the entrance tests, group discussion and interview before admitting the candidates. The minimum requirement is a bachelor’s degree in any field with at least 50% marks from any university. Most business schools prefer students who have working experience.
| Event | Details |
|---|---|
| - Full Form | Master of Business Administration in Service Management |
| - Duration | 2 years |
| - Course Level | Postgraduate |
| - Eligibility | Bachelor's degree in any discipline |
| - Top Colleges | IIMs (Indian Institute of Management), FMS (Faculty of Management Studies), XLRI (Xavier Labour Relations Institute), NMIMS (Narsee Monjee Institute of Management Studies) |
1. Possessing a bachelor’s degree in any field with a least 50% marks from a recognized university.
2. Passing score in CAT/MAT/XAT or any other test as deemed necessary by the institution.
3. Applicant should have at least 2 years of work experience in the service industry or related fields.
4. Communication skills, critical thinking, decision making, and management abilities.
5. Motivation for constructing a career in service management and customer experience employment.
6. Prepared to make the necessary effort that will be required to be able to successfully finish the intensive course work and curriculum over a period of two years.
| Subject | Topics |
|---|---|
| Service Management | Service concepts, Service quality, Service design, Service delivery |
| Customer Relationship Management | Customer relationships, Customer segmentation, Customer retention, Customer loyalty |
| Supply Chain Management | Supply chain concepts, Supply chain design, Supply chain optimization, Supply chain risk management |
| Retail Management | Retail concepts, Retail marketing, Retail operations, Retail strategy |
| Service Marketing | Service marketing concepts, Service branding, Service promotion, Service pricing |
| Service Operations | Service operations management, Service process design, Service quality management, Service capacity management |
| Customer Experience Management | Customer experience concepts, Customer journey mapping, Customer touchpoints, Customer feedback |
| Electives | Servicescape design, Service innovation, Service recovery, Service technology management |
| Research Project | Research methodology, Literature review, Data collection, Research report writing |
