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The PG Pathway in Advertising and Marketing is a one year postgraduate diploma course, which aims at providing understanding about the contemporary strategies and tools of advertising and marketing. This intensive course gives very detailed knowledge of Consumer behaviour, Media, planning, digital marketing, Branding and campaign strategies.
The application takes anyone with any degree and with no restriction to the type of degree a candidate can possess. The candidates should have cleared the national or the state level Management Entrance Tests like CAT, MAT, CMAT, ATMA, XAT.
| Course Highlights | Details |
|---|---|
| Full Form | Postgraduate Pathway in Advertising and Marketing |
| Duration | 1 - 2 years |
| Course Level | Postgraduate |
| Eligibility | Bachelor's degree in any discipline with minimum 50% marks |
| Top Colleges | Indian Institute of Mass Communication (IIMC), Mudra Institute of Communications, Ahmedabad (MICA), Xavier Institute of Communications (XIC), Symbiosis Institute of Media and Communication (SIMC), Amity School of Communication |
| Entrance Exam | CAT, MAT, XAT, GMAT, MICA Admission Test |
1. They should have obtained a graduate degree in any discipline with an average of 50% marks from a recognized university.
2. The final year graduation students are also eligible but provisionally on the basis of their performance in the aggregate percentage.
3. This course has no age limit or any entrance test that one has to write in order to be admitted in the particular course.
4. The previous work experience in advertising or marketing is not required but desirable for the admissions.
5. Self-employed individuals with their own start-up, business, or even those who have their own company can also apply for this course.
6. There are no strict requirements on formal education as such but good communication and writing skills will ensure someone gets selected for this course.
| Specialization | Job Title | Average Salary (LPA) |
|---|---|---|
| Marketing Management | Product Marketing Manager | 5 - 7 |
| Brand Manager | 5.5 - 8 | |
| Digital Marketing Manager | 4.5 - 6.5 | |
| Market Research Analyst | 4 - 5.5 | |
| Advertising Management | Advertising Account Manager | 4.5 - 6 |
| Copywriter | 4 - 5 | |
| Social Media Marketing Manager | 4 - 5.5 | |
| Creative Director (Advertising) | 7 - 10+ | |
| Brand Management | Brand Strategist | 5.5 - 7.5 |
| Brand Communication Manager | 4.5 - 6 | |
| Public Relations Specialist | 4 - 5.5 | |
| Media Planning & Buying | Media Buyer | 4 - 5 |
| Media Planner | 4.5 - 6 | |
| Digital Media Analyst | 4 - 5.5 |
