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PG Pathway in Branding & Digital Media is a one year post graduate diploma program which deals with branding and incorporating media tricks. The curriculum offers foundational aspects of the program such as brand positioning, digital media, graphic designing, UI/UX design, data & web analyzing, and video content development. They go through industry projects, practical training on the software and internship in the same course.
The entrance exams up to which a candidate can apply to take admission in PG Pathway in Branding & Digital Media are CAT, XAT, MAT, CMAT or ATMA. Candidates must be having a minimum 50% in their bachelor’s degree completed from any recognized university. Apart from the entrance examination, the management also conducts personal interviews as the last stage of the admission process.
| Category | Details |
|---|---|
| Full Form | Post Graduate Pathway in Branding & Digital Media |
| Duration | 1-2 years |
| Course Level | Postgraduate |
| Eligibility | Bachelor's degree in any discipline, Minimum 50% marks, Some institutions may require work experience |
| Top Colleges | Indian Institute of Mass Communication (IIMC), Mudra Institute of Communications (MICA), Symbiosis Institute of Media & Communication (SIMC), Xavier Institute of Communications (XIC), Amity School of Communication |
1. Minimum qualification of any graduate from the recognized university / institution with at least 50% marks in any discipline.
2. Even final year graduation students can apply in provisional basis provided that they meet the prescribed criteria when the final results come out.
3. This course does not require the candidate to be of any specific age or pass any entrance examination for admission into the course.
4. Volunteer should have prior understanding of marketing, advertising, digital media tools and techniques but it is not compulsory.
5. Fluency in oral and written communications and creativity while pursuing the course is also recommended for applicants.
6. In order to be admitted to postgraduate pathways programs, the international students have to meet the requirements of eligibility set by the university.
