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Ph.D. (Marketing) is a doctoral research degree that takes approximately 3- 5 years to complete. It entails higher level of marketing education including consumer behavior, research methods, marketing strategies, etc. The programme requires students undertake research work and produce a doctoral dissertation from a research study conducted in a specific area of marketing. Ph.D. programs develop research and analytical skills to equip the students for employment in marketing research and or teaching in universities.
The entrance tests recognized for admission to Ph.D. (Marketing) are CAT, MAT, XAT, ATMA, CMAT and GMAT. NET/SET qualified candidates are generally given direct admission to the Ph.D. program also. Candidates are also evaluated on other factors such as – academic qualifications related to the field of research, prior research experience, statement of purpose, letters of recommendation and performance in personal interview process that form part of the admission process. English proficiency, numerical, analytical and research skills are the key factors that decide the fate and possibility to secure a place out of very few seats in various universities.
| Course Component | Details |
|---|---|
| Full Form | Doctor of Philosophy in Marketing |
| Duration | 3 to 5 years |
| Course Level | Doctorate |
| Eligibility | Master's degree in Marketing or related field, minimum 55% marks (varies by college) |
| Top Colleges | Indian Institute of Management (IIM) Ahmedabad, Indian Institute of Management (IIM) Bangalore, University of Delhi, Xavier Labour Relations Institute (XLRI), Jamia Millia Islamia |
| Entrance Exam | UGC NET, JRF, university-specific entrance exams |
1. Possess a Master’s degree in Marketing / Business Administration / any other related field with minimum 55% marks from a recognized University.
2. Like UGC NET, GATE, or any entrance examination conducted by any universities/ institutions. Some universities may also undertake their own entry examinations.
3. Must have 2-3 years of working experience preferably within marketing or research fields. It may be compulsory for some institutes.
4. Ensure that you write or obtain very good reference letters from your college professors or employers.
5. Complete and submit a research proposal that focuses on your area of interest based on the faculty research areas.
| Subject | Important Topics |
|---|---|
| Marketing Theory | Marketing Concepts, Marketing Mix, Marketing Strategy, Marketing Research |
| Consumer Behavior | Consumer Decision-Making, Consumer Segmentation, Consumer Motivation, Consumer Perception |
| Brand Management | Brand Equity, Brand Positioning, Brand Strategy, Brand Evaluation |
| Marketing Research | Research Methodology, Data Collection, Data Analysis, Research Ethics |
| Marketing Strategy | Strategic Planning, Competitive Analysis, Market Segmentation, Target Marketing |
| Marketing Communications | Advertising, Public Relations, Sales Promotion, Personal Selling |
| Marketing Analytics | Marketing Data Analysis, Marketing Metrics, Marketing Models |
| Digital Marketing | E-commerce, Social Media Marketing, Search Engine Optimization, Content Marketing |
| International Marketing | Global Marketing Strategies, Exporting, Importing, International Market Entry |
| Services Marketing | Marketing of Services, Service Quality, Service Delivery |
| Marketing Ethics | Ethical Issues in Marketing, Corporate Social Responsibility, Sustainability Marketing |
| Dissertation | Original Research on a Marketing-related Topic |
| Specialization | Job Roles | Average Salary |
|---|---|---|
| Marketing Theory | Marketing Professor, Researcher, Consultant | ₹7-10 lakhs per annum |
| Consumer Behavior | Consumer Behavior Researcher, Market Analyst, Consultant | ₹6-8 lakhs per annum |
| Brand Management | Brand Manager, Brand Consultant, Brand Strategist | ₹8-12 lakhs per annum |
| Marketing Research | Market Research Manager, Market Analyst, Data Scientist | ₹6-8 lakhs per annum |
| Marketing Strategy | Marketing Strategist, Marketing Consultant, Business Development Manager | ₹8-12 lakhs per annum |
| Marketing Communications | Marketing Communications Manager, Public Relations Specialist, Advertising Executive | ₹6-8 lakhs per annum |
| Marketing Analytics | Marketing Data Analyst, Marketing Scientist, Data Scientist | ₹7-10 lakhs per annum |
| Digital Marketing | Digital Marketing Manager, Social Media Manager, SEO Specialist | ₹6-8 lakhs per annum |
| International Marketing | International Marketing Manager, Export Manager, Import Manager | ₹8-12 lakhs per annum |
| Services Marketing | Services Marketing Manager, Customer Experience Manager, Service Quality Analyst | ₹6-8 lakhs per annum |
