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Master of Business Administration (MBA) in Digital Marketing is a post graduate management course of two years duration which aims at producing market ready students equipped with marketing and advertising skills specific to digital mediums. The topics include digital marketing strategy, SEO/SEM, social media marketing, Web and mobile marketing analytics, content marketing.
The admission to MBA Digital Marketing can be done based on the scores secured in CAT, MAT, XAT, CMAT, ATMA, GMAT. Certain colleges also take into account scores of the following exams such as UPSEE, MP MET, KMAT and SNAP. Furthermore there are some institutes which provide direct admission on the basis of marks obtained in graduation examinations.
| Event | Details |
|---|---|
| - Full Form | Master of Business Administration in Digital Marketing (MBA Digital Marketing) |
| - Duration | 2 years |
| - Course Level | Postgraduate |
| - Eligibility | Bachelor's degree in any discipline |
| - Top Colleges | Symbiosis Institute of Business Management (SIBM), Pune, Institute of Management Technology (IMT), Ghaziabad |
| - Entrance Exam | Entrance exams like CAT, MAT, CMAT, GMAT |
1. Any applicant should have completed his/ her bachelor’s degree in any field with minimum 50% marks from a recognized university. Final year students are also allowed to apply as applicants in the programme.
2. Age is not a factor in eligibility for joining the organization. This course can be pursued by both fresh graduates and some working professionals with minimum 2 years work experience.
3. Some of the institutes require valid score in entrance exams such as CAT/MAT/XAT/CMAT/ATMA/GMAT or state level entrance examination.
4. Desired attributes include effective communication, problem-solving skills, computer literacy, and passion for marketing.
5. For the application, there should be a statement of purpose indicating why one wants to take this particular specialization and how it will benefit him/ her in the job market.
6. There are colleges who organize personal interviews and group discussions to see the overall personality, what are the subjects of interest and aptitude the candidate possesses before selecting him.
| Subject | Topics |
|---|---|
| Digital Marketing Strategy | Marketing mix, Digital channels, Customer engagement |
| Search Engine Optimization (SEO) | Keyword research, On-page optimization, Link building |
| Social Media Marketing | Platform selection, Content creation, Engagement metrics |
| Digital Advertising | Display ads, Pay-per-click ads, Ad targeting |
| E-commerce | Online retailing, Digital payments, Logistics management |
| Digital Analytics | Web analytics, Social media analytics, Data interpretation |
| Content Marketing | Content creation, Distribution channels, Measurement metrics |
| Email Marketing | Campaign management, List building, Email automation |
| Mobile Marketing | App marketing, SMS marketing, Location-based marketing |
| Digital Marketing Tools | Marketing automation, CRM software, Analytics software |
Tabulated below is the collection of the Top 10 Private Master of Business Administration [MBA] (Digital Marketing) Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| Apex University | Jaipur, Rajasthan | INR 252,000 |
| Shobhit University | Meerut, Uttar Pradesh | INR 142,100 |
| JECRC University, School of Management | Jaipur, Rajasthan | INR 200,000 |
| MIT Art, Design and Technology University | Pune, Maharashtra | INR 1,500,000 |
| University of Engineering and Management | Kolkata, West Bengal | INR 230,000 |
| Vel Tech Rangarajan Dr. Sagunthala R and D Institute of Science and Technology | Chennai, Tamil Nadu | INR 250,000 |
| AAFT University of Media and Arts | Raipur, Chhattisgarh | INR 140,000 |
| Apex University Jaipur | Jaipur, Rajasthan | INR 252,000 |
| Shyam University | Dausa, Rajasthan | INR 120,000 |
| KK Modi University | Durg, Chhattisgarh | INR 315,500 |
