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MBA in Sales and Marketing is a post graduate management qualification program that is tailored towards developing sales, marketing, and business strategies skills. This specialized MBA program mostly take 1-2 years to complete and gives knowledge about subjects like marketing management, consumer behavior, sales management, marketing analytics, digital marketing. Students are taught about sales force management, setting the right price, integrated marketing communication, consumer analytics, and managing business in a competitive environment.
The Bachelor’s degree is the minimum entry requirement for MBA Sales and Marketing program. These entrance exams that are accepted are the; Graduate Management Admission Test (GMAT), Graduate Record Examination (GRE), Common Admission Test (CAT), Management Aptitude Test (MAT) or any institute specific written tests and interviews. Through these standard tests applicants are timed for quantitative aptitude, verbal ability, data interpretation, logical reasoning and general management aptitude.
| Event | Details |
|---|---|
| - Full Form | MBA (Sales & Marketing) |
| - Duration | 2 years |
| - Course Level | Postgraduate |
| - Eligibility | Graduation in any stream |
| - Top Colleges | IIMs, XLRI, MDI |
| - Entrance Exam | Entrance exams like CAT, MAT, XAT, GMAT |
1. Minimum 50% aggregate marks in any discipline at the Bachelor’s degree level from a recognized university.
2. Minimum 50 percentile in CAT/MAT/XAT or any other national level entrance test as per the norms of the respective institute.
3. However, work experience is not required but having experience may increase one’s chances for success.
4. Effective communication, data analysis, critical thinking, and management abilities.
5. High level of need to establish a career within the sales and marketing field.
6. Academic skills in managing the academic content of the course and the tasks to be accomplished during a 2 year full time program.
| Subject | Topics |
|---|---|
| Sales and Marketing | Sales process, Marketing mix, Segmentation, Targeting, Positioning |
| Consumer Behavior | Consumer decision-making, Motivation, Perception, Attitude, Personality |
| Market Research | Research design, Data collection, Data analysis, Statistical methods |
| Statistical Analysis | Descriptive statistics, Inferential statistics, Probability, Regression analysis |
| Sales Management | Sales forecasting, Sales force management, Sales territory management, Sales performance evaluation |
| Marketing Management | Marketing planning, Brand management, Product life cycle, Marketing channels |
| Brand Management | Branding concepts, Brand positioning, Brand equity, Brand extension |
| Retail Management | Retailing concepts, Store management, Visual merchandising, Supply chain management |
| Digital Marketing | Digital marketing channels, Social media marketing, Email marketing, Search engine optimization |
| Electives | Specialized courses in areas like Sales analytics, Marketing automation, Customer relationship management |
Tabulated below is the collection of the Top 10 Private Master of Business Administration [MBA] (Sales & Marketing) Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| Bennett University | Greater Noida, Uttar Pradesh | INR 575,000 |
| Amity University | Mumbai, Maharashtra | INR 640,000 |
| DY Patil Agriculture & Technical University | Kolhapur, Maharashtra | INR 110,000 |
| Amity University | Gurgaon, Haryana | INR 638,000 |
| Amity University | Gwalior, Madhya Pradesh | INR 516,000 |
| Amity University | Jaipur, Rajasthan | INR 524,000 |
| Amity University | Noida, Uttar Pradesh | INR 790,000 |
| Vivekananda Global University | Jaipur, Rajasthan | INR 300,000 |
| OPJS University | Churu, Rajasthan | INR 720,000 |
| Amity University | Raipur, Chhattisgarh | INR 388,000 |
