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Marketing management is a post graduate level course that takes 1 to 2 years to complete, the full name of this course is Post Graduate Diploma in Marketing Management (PGDMM). It endeavors to equip the students with advanced knowledge about different aspects of marketing management such as consumer behavior, sales and distribution management, advertising, branding, marketing research and many others. Courses offered by the program are fundamentals of marketing, integrated marketing communication, services marketing, retail marketing, rural and agricultural marketing.
The PGDMM course does not require that one sits for any entrance examination in order to be admitted. The selection process often involves candidates’ records, group discussions, and personal interviews. But it is probable that many institutes offering the course may accept scores of national level management entrance exams like CAT, XAT, MAT, CMAT or institute level exams for reaching the final stage of selection that includes GD and PI.
| Event | Details |
|---|---|
| - Full Form | PGDM (Marketing Management) |
| - Duration | 1-2 years |
| - Course Level | Postgraduate |
| - Eligibility | Graduation in any stream |
| - Top Colleges | IIMs, XLRI, MDI |
| - Entrance Exam | Entrance exams like CAT, XAT, GMAT |
1. A minimum of a graduation degree in any stream from a recognized university with at least 50% average marks.
2. Final year graduation students can also apply provisionally depending on the minimum percentage requirements needed.
3. This course does not have any age or work experience bar to entry so anyone who wishes to enroll.
4. This course is open for all the applicants with any background, whether Arts, Commerce, Science.
5. This post graduate marketing diploma program is open for fresh graduates and working professionals.
6. Institutes generally offer admission based on qualification, entrance tests, group discussions, and personal interviews.
| Subject | Topics |
|---|---|
| Marketing Management | Marketing concepts, Marketing mix, Segmentation, Targeting, Positioning |
| Consumer Behavior | Consumer decision-making, Motivation, Perception, Attitude, Personality |
| Marketing Research | Research design, Data collection, Data analysis, Statistical methods |
| Statistics | Descriptive statistics, Inferential statistics, Probability, Regression analysis |
| Marketing Strategy | Competitive analysis, Market analysis, Segmentation, Targeting, Positioning |
| Brand Management | Branding concepts, Brand positioning, Brand equity, Brand extension |
| Digital Marketing | Digital marketing channels, Social media marketing, Email marketing, Search engine optimization |
| Retail Management | Retailing concepts, Store management, Visual merchandising, Supply chain management |
| Marketing Communications | Advertising, Sales promotion, Public relations, Personal selling |
| Electives | Choose from specializations like Marketing Analytics, International Marketing, Services Marketing |
Tabulated below is the collection of the Top 6 Private Post Graduate Diploma in Marketing Management Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| ISBM University | Raipur, Chhattisgarh | INR 92,900 |
| Shri Rawatpura Sarkar University | Raipur, Chhattisgarh | INR 265,200 |
| Gokul Global University | Sidhpur, Gujarat | INR 225,000 |
| Renaissance University | Indore, Madhya Pradesh | INR 325,000 |
| Symbiosis International University | Pune, Maharashtra | INR 873,000 |
| Kristu Jayanti College Bangalore | Bangalore, Karnataka | INR 400,000 |
Tabulated below is the collection of the Top 10 Government Post Graduate Diploma in Marketing Management Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| Nirwan University | Jaipur, Rajasthan | INR 75,000 |
| Nalanda Open University | Patna, Bihar | INR 25,000 |
| Patna University | Patna, Bihar | INR 54,000 |
| Chhattisgarh University | Raipur, Chhattisgarh | -- |
| Pt. Ravishankar Shukla University | Raipur, Chhattisgarh | INR 110,000 |
| Dr Babasaheb Ambedkar Open University | Ahmedabad, Gujarat | INR 26,000 |
| University of Mysore | Mysore, Karnataka | INR 133,100 |
| Barkatullah University | Bhopal, Madhya Pradesh | INR 57,900 |
| Gondwana University | Gadchiroli, Maharashtra | INR 48,134 |
| Rashtrasant Tukadoji Maharaj Nagpur University | Nagpur, Maharashtra | INR 60,000 |
