byGaganDeep
Updated on - 26 Aug, 2024
Diploma in Retail Management is a full-line retail management diploma course, which generally takes 1 to 2 years of time. The diploma course ensures that the students have an understanding of all the aspects of retail operation such as retail operations, supply chain, consumer behavior, digital retail, retail marketing, category management, store management, retail finance and accounting, and human resource management.
Candidates with any type of education qualification are eligible to apply for the Diploma in Retail Management course. The candidates applying should have passed class 12 standard in any stream or possessing undergraduate degrees from a recognized university. National level and state level Common Entrance Tests, BBA/BMS entrance examinations conducted by various universities and institutes and institute level entrance tests acting as screening tools to secure admission to Diploma in Retail Management courses in various colleges.
| Event | Details |
|---|---|
| - Full Form | Diploma in Retail Management (DRM) |
| - Duration | 1 year |
| - Course Level | Postgraduate |
| - Eligibility | Graduate in any discipline |
| - Top Colleges | Indian Institute of Retail Management (IIRM), Mumbai, National Institute of Retail Management (NIRM), Bangalore |
| - Entrance Exam | Entrance exams like IIRM Entrance Exam, NIRM Entrance Exam |
1. 10+2 pass in any stream from a recognized board with minimum 50% aggregate marks.
2. Candidates who have passed their graduation in any field are also eligible for this course.
3. This diploma program is open to students of any age. Both jobs seekers who have completed 12th and the working employees can do it.
4. Institutes may hold an entrance test for the admission process and then may have a round of interviews.
5. Candidate should be good in English because all the study materials and the examination would be in English.
6. Computer literacy is mandatory as part of the curriculum and as part of the training and practical experience.
| Subject | Topics |
|---|---|
| Retail Fundamentals | Retailing concepts, Retail types, Retail formats |
| Store Operations | Store layout, Visual merchandising, Inventory management |
| Customer Service | Customer satisfaction, Customer loyalty, Complaint handling |
| Retail Marketing | Market research, Target marketing, Branding |
| Retail Management | Store management, Staffing, Training and development |
| Supply Chain Management | Logistics, Distribution, Inventory control |
| Retail Technology | Point of sale systems, Inventory management software |
| Consumer Behavior | Consumer psychology, Buying behavior, Market trends |
| Retail Finance | Budgeting, Financial statements, Profit and loss statements |
| Human Resource Management | Recruitment, Selection, Training and development |
| Electives | Choose from specialized courses like Retail Analytics, E-commerce |