byDinesh
Updated on - 20 Aug, 2024
Master in Management Studies (MMS) in Marketing is a 2-year full-time post-graduate course that offers specialized training in marketing and business management. Some of the key areas of marketing that the entails include consumer behavior, digital marketing, branding, sales and distribution management. Secondly, the students are also taught general management concepts such as business economics, finance, human resource management and operations management. The curriculum is designed to ensure students are fit for mid to senior level marketing and management jobs in various sectors.
Full-time MMS in Marketing usually takes two years and is broken into four semesters. There is also a part-time program that takes 3 years to complete in some institutes. The acceptable entrance examination for MMS in Marketing admissions include CAT, CMAT, XAT, MAT, ATMA and state level examinations like MAH-CET. Many colleges also admit candidates based on their performance in bachelor’s degree as well as in other examinations. Group Discussion and Personal interview are the additional processes that the short listed candidates undergo along with their written entrance test scores before they get admitted into the university. Employment is not necessarily required to join MMS courses immediately after the completion of the degree.
| Feature | Details |
|---|---|
| Full Form | Master of Management Studies (Marketing) |
| Duration | 2 years |
| Course Level | Postgraduate |
| Eligibility | Bachelor's degree in any discipline with minimum required percentage |
| Top Colleges | JBIMS Mumbai, Symbiosis Institute of Business Management (Pune), Welingkar Institute of Management Studies (Mumbai), NMIMS Mumbai |
| Entrance Exam | CAT, MAT, XAT, CMAT, CET (state-level) |
1. Graduate degree such as BA, BSc, BCom, etc. with minimum 50% marks of total from any university.
2. Candidates who are in their final year of graduation can also apply provisionally provided they meet the minimum percentage.
3. There is no maximum age requirement but a candidate must be a graduate to be considered.
4. Some colleges demand entrance exam like CAT/MAT/CMAT/ATMA score for the admission of the students.
5. Experience is preferred but not necessary, while previous experience may be beneficial in the selection process.
6. There are colleges that participate in group discussion and personal interview as part of admission requirements.
| Subject | Important Topics |
|---|---|
| Marketing Management | Marketing mix, Marketing planning, Segmentation, Targeting, Positioning |
| Consumer Behavior | Consumer decision making, Buyer personas, Consumer psychology |
| Market Research | Research methods, Data analysis, Market segmentation |
| Marketing Analytics | Customer relationship management, Marketing metrics, ROI |
| Branding and Product Management | Brand strategy, Product life cycle, New product development |
| Pricing Strategies | Pricing objectives, Pricing models, Value pricing |
| Distribution and Retail Management | Distribution channels, Retailing, Supply chain management |
| Job Profile | Specialization | Average Salary (per annum) |
|---|---|---|
| Marketing Manager | Brand Management, Marketing Strategy | ₹ 8,00,000 - ₹ 12,00,000 |
| Brand Manager | Product Management, Branding | ₹ 6,00,000 - ₹ 10,00,000 |
| Market Research Analyst | Research, Data Analysis | ₹ 4,50,000 - ₹ 7,50,000 |
| Digital Marketing Manager | Digital Marketing, Social Media | ₹ 5,50,000 - ₹ 9,00,000 |
| Sales Manager | Sales, Business Development | ₹ 6,00,000 - ₹ 10,00,000 |
| Product Manager | Product Development, Launch | ₹ 7,00,000 - ₹ 12,00,000 |
| Advertising Manager | Advertising, Media Planning | ₹ 5,00,000 - ₹ 9,00,000 |
| Public Relations Manager | PR, Communications | ₹ 4,50,000 - ₹ 8,00,000 |
| Business Development Manager | Business Growth, Strategy | ₹ 6,50,000 - ₹ 11,00,000 |