Marketing Management as an option under Bachelor of Business Management (BBM) is a 3-year undergraduate program that provides knowledge on marketing and management practices. By the end of this course, the students will be equipped with adequate knowledge on marketing concepts, consumer behavior, market research, advertising, and sales management among other aspects. There are various major subjects that are included in the BBM (Marketing Management) course such as Principle of Management, Organizational Behavior, Marketing Management, Consumer Behavior Analysis, Integrated Marketing Communications, Retail Management, Rural Marketing and International Marketing etc. He is also provided training through industrial visits’ internships and through projects in their real life. Marketing and management are some of the positions that the program prepares graduates to occupy in various companies.
Any candidate who has cleared their class 12th exam from any recognized board can apply for the BBM (Marketing Management) course. Several institutes allow the score cards of national level entrance tests like CAT/MAT/XAT/ATMA/CMAT/GMAT/NMIMS-NPAT/SUUEE are accepted for admission in this course besides merit in qualifying examinations. Some of the colleges also have tests specific to admission in BBM course. Candidates having passed in any of the stream such as Science, Commerce or Art stream can take up BBM (Marketing Management) course after the completion of their graduation.
BBM Marketing Management Course Highlights 2024
| Highlights |
Details |
| Full Form |
Bachelor of Business Management in Marketing Management |
| Duration |
3 years |
| Course Level |
Undergraduate |
| Eligibility |
10+2 with minimum 50% marks, English as a compulsory subject |
| Top Colleges |
Delhi University, Mumbai University, Bangalore University, Loyola College, Christ University, Symbiosis International University |
| Entrance Exam |
DU JAT, SET, Christ University Entrance Test, Loyola College Entrance Test, Symbiosis Entrance Test (SET) |
Bachelor of Business Management [BBM] (Marketing Management) Admission Process
| Step |
Description |
| 1 |
Check the eligibility criteria and admission process for the BBM (Marketing Management) program at the colleges of your choice. |
| 2 |
Register for the entrance exam(s) that the colleges you are applying to require. |
| 3 |
Prepare for the entrance exam(s) and personal interview. |
| 4 |
Take the entrance exam(s). |
| 5 |
If shortlisted, attend the personal interview. |
| 6 |
Receive your admission offer. |
| 7 |
Accept your admission offer and pay the required fees. |
| 8 |
Enroll in the BBM (Marketing Management) program. |
BBM Marketing Management Syllabus
| Syllabus |
Details |
| Principles of Marketing |
Introduces students to the basic principles and practices of marketing. It covers topics such as the marketing mix, marketing research, segmentation, targeting, and positioning. |
| Consumer Behavior |
Predict consumer behavior. It covers topics such as buyer decision-making, motivation, and perception. |
| Marketing Management |
Students how to develop and implement marketing strategies. It covers topics such as product development, pricing, promotion, and distribution. |
| Marketing Research |
Analyze, and interpret marketing data. It covers topics such as research design, data collection methods, and data analysis techniques. |
| Sales Management |
It covers topics such as sales planning, recruitment, training, motivation, and performance management. |
| Advertising Management |
Develop and implement advertising campaigns. It covers topics such as advertising objectives, target audiences, creative development, and media planning. |
| Digital Marketing |
Market products and services. It covers topics such as search engine marketing, social media marketing, and content marketing. |
| Marketing Analytics |
Improve marketing decision-making. It covers topics such as data mining, statistical analysis, and machine learning. |
BBM Marketing Management Course Jobs and Salary
| Specialization |
Average Salary (INR per annum) |
| Advertising and Public Relations |
4.5 lakhs |
| Brand Management |
5 lakhs |
| Digital Marketing |
4.75 lakhs |
| Event Management |
4.25 lakhs |
| Marketing Research |
5.25 lakhs |
| Sales and Distribution |
4.75 lakhs |