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MBA stands for Master of Business Administration and this is a 2-year professional post graduate degree in management study. The MBA in Marketing specialization aims at cultivating expertise in the measurement of consumer behavior data, use of digital marketing techniques, market research, and new product and service development. Key areas of specialization include consumer behaviour, branding, services marketing, sale management, international marketing, marketing data analysis together with elective fields in retail, rural and health care marketing.
According to the admission criteria for MBA (Marketing), the students should have a bachelor’s degree in any field. The entrance tests that are recognized are CAT, XAT, MAT, CMAT, GMAT, and ATMA among others. The exams assess the quantitative skills, data analysis and logical ability, English comprehension ability and English language ability. Shortlisted candidates have to write the Writing Ability Test (WAT) and appear for the Personal Interview (PI) to test their personality traits required in managers and business leaders in the top B-schools providing the MBA (Marketing) course.
| Event | Details |
|---|---|
| - Full Form | Master of Business Administration in Marketing (MBA Marketing) |
| - Duration | 2 years |
| - Course Level | Postgraduate |
| - Eligibility | Bachelor's degree in any discipline |
| - Top Colleges | Indian Institute of Management (IIM), Xavier School of Management (XLRI), S.P. Jain Institute of Management and Research (SPJIMR) |
| - Entrance Exam | Entrance Exam conducted by respective colleges, CAT, XAT, GMAT, SNAP |
1. Candidates must possess a bachelor’s degree in any stream from a recognized university with the minimum of 50% marks. Marketing or business major degree is preferred but candidates with other degrees are also considered.
2. One has to appear for national or state level management entrance exams such as CAT/MAT/XAT/CMAT/ATMA and have obtained the minimum cut – off percentile as prescribed by the institute.
3. Two to three years of prior work experience in the marketing or sales field is preferred. Candidates in their final year can apply and fresh graduates depending on the institute recruitment policies.
4. Besides academics, good communication skills, analytical mind, problem-solving skills, leadership and teamwork skills are considered during the hiring process.
5. The aspirant is required to write a statement of purpose stating their reasons as to why they would like to study MBA in Marketing. Per resource, managerial candidates should possess strong writing abilities which are a plus.
6. Besides the tests scores, the final admission offers involve performance in Group Discussion, Personal Interview and Writing Test conducted by the institutes.
| Subject | Topics |
|---|---|
| Marketing Management | Marketing mix, Segmentation, Targeting, Positioning (STP) |
| Consumer Behavior | Consumer decision-making, Motivation, Perception, Attitude |
| Marketing Research | Research design, Data collection, Data analysis, Reporting |
| Brand Management | Brand positioning, Brand equity, Brand extension, Brand valuation |
| Digital Marketing | Search engine optimization (SEO), Social media marketing, Email marketing |
| Retail Management | Retail marketing, Store operations, Supply chain management |
| Product Management | Product lifecycle, Product development, Product launch |
| Marketing Analytics | Data analysis, Statistical models, Marketing metrics |
| International Marketing | Global marketing, Export marketing, Import marketing |
| Strategic Marketing | Marketing strategy, Competitive analysis, Market entry strategies |
| Electives | Choose from specializations like Brand Management, Market Research, Digital Marketing |
Tabulated below is the collection of the Top 10 Private Master of Business Administration [MBA] (Marketing) Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| Thapar Institute of Engineering and Technology | Patiala, Punjab | INR 540,200 |
| Sir Padampat Singhania University | Udaipur, Rajasthan | INR 193,000 |
| Lovely Professional University Distance Education | Jalandhar, Punjab | INR 245,000 |
| Christ University | Bangalore, Karnataka | INR 380,000 |
| Chitkara University | Patiala, Punjab | INR 730,000 |
| Jaipur National University | Jaipur, Rajasthan | INR 621,000 |
| Hindustan Institute of Technology and Science | Chennai, Tamil Nadu | INR 385,000 |
| Ramaiah Institute of Technology | Bangalore, Karnataka | INR 128,780 |
| Don Bosco Institute of Technology | Bangalore, Karnataka | INR 350,000 |
| Karunya Institute of Technology and Sciences | Coimbatore, Tamil Nadu | INR 309,000 |
Tabulated below is the collection of the Top 10 Government Master of Business Administration [MBA] (Marketing) Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| IIT Madras | Chennai, Tamil Nadu | INR 1,350,000 |
| IIT Delhi | New Delhi, Delhi NCR | INR 1,040,000 |
| IIT Kharagpur | Kharagpur, West Bengal | INR 2,500,000 |
| NIT Kurukshetra | Kurukshetra, Haryana | INR 102,800 |
| NIT Trichy | Tiruchirappalli, Tamil Nadu | INR 168,250 |
| Atal Bihari Vajpayee Indian Institute of Information Technology and Management | Gwalior, Madhya Pradesh | INR 180,250 |
| Assam University | Silchar, Assam | INR 108,255 |
| Pondicherry University | Pondicherry, Puducherry | INR 135,600 |
| Maharaja Krishnakumarsinhji Bhavnagar University | Bhavnagar, Gujarat | INR 470,000 |
| Sardar Patel University | Vallabh Vidyanagar, Gujarat | INR 68,140 |
