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MBA in Marketing Management is a full time two years post graduate management program. The MBA program involves specialization in a number of fields and one of them is marketing management. The specialization in marketing management aims to provide students with knowledge and skills in consumer behavior, market research, brand management, digital marketing and sales & distribution management.
The recognised entrance tests for MBA (Marketing Management) courses are CAT, CMAT, XAT, MAT, ATMA and GMAT. Admission tests also play a role in colleges some of which include the NMAT by GMAC, MICAT, IRMA, OMET, and TISSNET. Some of the colleges assess the candidates on the basis of a cumulative rating that is based on the previous academic record, entrance test scores, performance in group discussions and personal interviews, work experience, research papers.
| Event | Details |
|---|---|
| - Full Form | Master of Business Administration in Marketing Management |
| - Duration | 2 years |
| - Course Level | Postgraduate |
| - Eligibility | Bachelor's degree in any discipline |
| - Top Colleges | IIMs (Indian Institute of Management), FMS (Faculty of Management Studies), XLRI (Xavier Labour Relations Institute), NMIMS (Narsee Monjee Institute of Management Studies) |
| - Entrance Exam | Entrance Exam conducted by respective colleges, CAT (Common Admission Test), GMAT (Graduate Management Admission Test), XAT (Xavier Aptitude Test) |
1. Candidate must possess a bachelor’s degree in any stream with a minimum of 50% marks from a recognized university for general category.
2. Admissions are based on entrance tests such as CAT/MAT/XAT/GMAT or the state level test. The cutoffs differ for different institutes.
3. Some institutes may prefer the candidate to have worked for 2-3 years in marketing or sales related jobs but this is not compulsory.
4. Applicants are expected to possess effective communication, analytical and problem solving abilities.
5. There is usually a need for a statement of purpose on the reasons for selecting the area of marketing specialization.
6. Group discussion and personal interviews are also considered crucial in the final selection of candidates in most of the B-schools.
| Subject | Topics |
|---|---|
| Marketing Management | Marketing concepts, Marketing mix, Segmentation, Targeting, Positioning |
| Consumer Behavior | Consumer decision-making, Motivation, Perception, Attitude, Loyalty |
| Marketing Research | Research methodology, Data analysis, Statistical tools, Market intelligence |
| Brand Management | Branding strategies, Brand positioning, Brand equity, Brand extension |
| Digital Marketing | Digital marketing channels, Social media marketing, Email marketing, Search engine optimization |
| Marketing Strategy | Marketing planning, Competitive analysis, Market entry strategies, Brand portfolio management |
| Electives | Services marketing, Retail marketing, Rural marketing, International marketing |
| Marketing Analytics | Data-driven decision-making, Marketing metrics, ROI analysis, Marketing automation |
| Consumer Insights | Consumer psychology, Ethnographic research, Customer journey mapping, Persona development |
Tabulated below is the collection of the Top 10 Private Master of Business Administration [MBA] (Marketing Management) Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| K J Somaiya Institute of Management | Mumbai, Maharashtra | INR 1,041,000 |
| Sant Longowal Institute of Engineering and Technology | Sangrur, Punjab | INR 81,000 |
| KIET Group of Institutions | Ghaziabad, Uttar Pradesh | INR 138,999 |
| IPS Academy | Indore, Madhya Pradesh | INR 150,000 |
| Roorkee Institute of Technology | Roorkee, Uttarakhand | INR 154,000 |
| Sandip Institute of Technology and Research Center | Nashik, Maharashtra | INR 150,000 |
| MIT Art, Design and Technology University | Pune, Maharashtra | INR 1,500,000 |
| JIS University | Kolkata, West Bengal | INR 430,000 |
| Kalinga University | Raipur, Chhattisgarh | INR 352,000 |
| Dayananda Sagar University | Bangalore, Karnataka | INR 2,015,500 |
Tabulated below is the collection of the Top 10 Government Master of Business Administration [MBA] (Marketing Management) Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| Delhi Technological University | New Delhi, Delhi NCR | INR 241,700 |
| IIT Roorkee | Roorkee, Uttarakhand | INR 1,100,000 |
| Devi Ahilya Vishwavidyalaya | Indore, Madhya Pradesh | INR 104,500 |
| Fakir Mohan University | Balasore, Orissa | INR 59,742 |
| Shri Govindram Seksaria Institute of Technology and Science | Indore, Madhya Pradesh | INR 120,300 |
| Bodoland University | Kokrajhar, Assam | INR 39,350 |
| Raiganj University | Raiganj, West Bengal | INR 51,700 |
| Maulana Azad National Urdu University | Hyderabad, Telangana | INR 14,300 |
| Tezpur University | Tezpur, Assam | INR 74,372 |
| Chhattisgarh Swami Vivekanand Technical University | Bhilai, Chhattisgarh | INR 455,000 |
