Master of Business Administration [MBA] (Service Management)

2 Years
Degree
Post Graduation
Full Time

MBA Service Management Admission 2024: Eligibility, Syllabus

byGaganDeep
Updated on - 24 Aug, 2024

The MBA in Service Management is a 2-year full-time MBA program designed for the management of the service sector. This course offers specialized functional and operational competencies and skills in fields such as operations, human resources, marketing, and finance to help students manage services organizations at senior levels. Examples of areas that are taught include service operations management, service marketing, managing service quality, digital technologies for services, analysis for services and service innovation planning.

The acceptance of the admission test for MBA Service Management is the CAT, XAT, MAT, CMAT, ATMA, and GMAT but preferred is the CAT. Certain institutes may also require work experience, academic results, scores in the entrance tests, group discussion and interview before admitting the candidates. The minimum requirement is a bachelor’s degree in any field with at least 50% marks from any university. Most business schools prefer students who have working experience.

MBA Service Management Course Highlights 2024

Event Details
- Full Form Master of Business Administration in Service Management
- Duration 2 years
- Course Level Postgraduate
- Eligibility Bachelor's degree in any discipline
- Top Colleges IIMs (Indian Institute of Management), FMS (Faculty of Management Studies), XLRI (Xavier Labour Relations Institute), NMIMS (Narsee Monjee Institute of Management Studies)

MBA Service Management Course Eligibility 2024

1. Possessing a bachelor’s degree in any field with a least 50% marks from a recognized university. 

2. Passing score in CAT/MAT/XAT or any other test as deemed necessary by the institution.

3. Applicant should have at least 2 years of work experience in the service industry or related fields. 

4. Communication skills, critical thinking, decision making, and management abilities.

5. Motivation for constructing a career in service management and customer experience employment.

6. Prepared to make the necessary effort that will be required to be able to successfully finish the intensive course work and curriculum over a period of two years.

MBA Service Management Syllabus 2024

Subject Topics
Service Management Service concepts, Service quality, Service design, Service delivery
Customer Relationship Management Customer relationships, Customer segmentation, Customer retention, Customer loyalty
Supply Chain Management Supply chain concepts, Supply chain design, Supply chain optimization, Supply chain risk management
Retail Management Retail concepts, Retail marketing, Retail operations, Retail strategy
Service Marketing Service marketing concepts, Service branding, Service promotion, Service pricing
Service Operations Service operations management, Service process design, Service quality management, Service capacity management
Customer Experience Management Customer experience concepts, Customer journey mapping, Customer touchpoints, Customer feedback
Electives Servicescape design, Service innovation, Service recovery, Service technology management
Research Project Research methodology, Literature review, Data collection, Research report writing

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