byGaganDeep
Updated on - 22 May, 2024
Masters of commerce or M.Com (Marketing) is the postgraduate program in commerce, Business Management & Marketing. Commonly, it is a two-year program that is divided into two academic years that are four semesters in total. The curriculum offers an opportunity to deepen knowledge and acquire skills in areas such as marketing management, consumer behavior, advertising, brand management, and sales management, retailing, international marketing, digital marketing, among others. The students understand current and modern ideas, gadgets, methods and strategies that can help them to have a career in marketing.
The entrance examinations accepted commonly for admission to the M.Com (Marketing) program include CAT, MAT, CMAT, XAT and ATMA etc. Several institutes consider the scores of these national level exams to select the candidates for the group discussion and the personal interviews which are the final stages of the selection. Certain colleges too provide their own qualifying written exams for admissions to their respective colleges. It is also observed that work experience along with good academic record during graduation and scores in the entrance test.
| Feature | Details |
|---|---|
| Full Form | Master of Commerce (Marketing) |
| Duration | Typically 2 years (Full-time) |
| Course Level | Postgraduate |
| Eligibility | Bachelor's degree in Commerce (B.Com) or equivalent with minimum marks requirement (varies by institution) |
| Top Colleges (India) | Indian Institute of Management Calcutta (Kolkata), Faculty of Management Studies (University of Delhi), Christ (Deemed-to-be University) (Bangalore), Symbiosis School of Business Management (Pune), Xavier Institute of Management & Entrepreneurship (Bangalore) |
| Entrance Exam | University Entrance Exams (e.g., CUET PG), Institute-specific Entrance Exams (e.g., XAT) |
1. The candidate must have completed any of the Graduate degree like B.Com, BBA, or BA in any discipline with minimum 50% aggregate marks from a recognized university.
2. There are centralized University level tests like CUCET, and the state level tests depending on the criteria of the particular institute.
3. Some institutes also prefer work experience to some extent for up to 2 years of experience in marketing or business development roles.
4. Marketing specialization requires good communication skills, analytical thinking, and problem-solving.
5. Certain institutes have personal interview sessions with the parents and group discussions in order to evaluate aptitude.
6. Some also verify previous academic records and the performance in the assessments along with entrance tests.
1. CAT – Common Admission Test conducted by IIMs to select the candidates to management programmes.
2. CMAT – Common Management Admission Test is one of the entrance tests for admission to management and marketing courses carried out by AICTE.
3. Open Management Aptitude Test or OPENMAT conducted by IGNOU for admissions to MBA/M.Com programmes of IGNOU.
4. AIMS Test for Management Admissions abbreviated as ATMA is conducted by AIMS providing admission for MBA and M.Com.
5. XAT – Xavier Aptitude Test for admission to XLRI Jamshedpur MBA / Management programmes including M.Com.
| Subject | Important Topics |
|---|---|
| Marketing Management | Marketing Mix (4Ps & 7Ps), Marketing Strategy & Planning, Consumer Behavior, Market Research Techniques |
| Digital Marketing | Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, E-commerce Marketing |
| Brand Management | Brand Positioning & Strategy, Brand Building & Identity, Customer Relationship Management (CRM) |
| Marketing Analytics | Market Research Data Analysis, Customer Segmentation & Targeting, Marketing ROI & Attribution Modeling |
| Advertising & Sales Management | Advertising Strategies & Techniques, Sales Management Process, Personal Selling & Negotiation Skills |
| International Marketing | Global Marketing Strategies, International Trade & Regulations, Cross-cultural Marketing |
| Elective Courses (Options may vary) | Product Management, Retail Marketing, Sports Marketing, Marketing Communications, Event Marketing |
| Research Methodology & Thesis | Research Design & Methods, Data Collection & Analysis Techniques, Dissertation Writing & Presentation |
1. Minimum of 50 % marks in any discipline of recognized university/ B schools/ Institution.
2. Use the links below to access the online application form for admission into colleges offering M.Com course before the deadline.
3. Sit for the entrance tests in case they are available
4. Reporting to the counselling section if one is selected
5. Application and tuition fees need to be paid, along with other documents as a way of affirming the enrollment.
6. Get formal admission and attend all the lectures according to the timetable.
| College Name | Location | Estimated Annual Fees (INR) |
|---|---|---|
| Delhi School of Economics (University of Delhi) | Delhi | 25,000 - 35,000 |
| Department of Commerce (University of Mumbai) | Mumbai | 20,000 - 25,000 |
| University of Calcutta | Kolkata | 15,000 - 20,000 |
| Lucknow University | Lucknow | 12,000 - 15,000 |
| Madras Christian College (University of Madras) | Chennai | 20,000 - 25,000 |
| College Name | Location | Estimated Annual Fees (INR) |
|---|---|---|
| Indian Institute of Management Calcutta (IIM Calcutta) | Kolkata | 3,00,000 - 4,00,000 |
| Faculty of Management Studies (FMS) - University of Delhi | Delhi | 1,00,000 - 1,50,000 |
| Christ (Deemed-to-be University) | Bangalore | 1,50,000 - 2,00,000 |
| Symbiosis School of Business Management (SSBM) | Pune | 1,20,000 - 1,80,000 |
| Xavier Institute of Management & Entrepreneurship (XIME) | Bangalore | 2,00,000 - 3,00,000 |
| SP Jain Institute of Management and Research (SPJIMR) | Mumbai | 2,00,000 - 3,00,000 |
| Narsee Monjee Institute of Management Studies (NMIMS) (Deemed University) | Mumbai | 1,80,000 - 2,50,000 |
| Shiv Nadar School of Business and Management (Shiv Nadar University) | Delhi NCR | 1,80,000 - 2,50,000 |
| Woxsen School of Business | Bangalore | 1,50,000 - 2,00,000 |
| Balaji Institute of Management (BIM) | Pune | 1,20,000 - 1,80,000 |
| College Name | Location | Average CTC Range (INR) |
|---|---|---|
| Indian Institute of Management Calcutta (IIM Calcutta) | Kolkata | Refer to IIM Calcutta Website |
| Faculty of Management Studies (FMS) - University of Delhi | Delhi | 7 LPA - 12 LPA |
| Christ (Deemed-to-be University) | Bangalore | 5 LPA - 8 LPA |
| Symbiosis School of Business Management (SSBM) | Pune | 4 LPA - 8 LPA |
| Xavier Institute of Management & Entrepreneurship (XIME) | Bangalore | 5 LPA - 10 LPA |